So we stripped out everything that wasn't absolutely essential… simplified to amplify became our mantra.
We really wanted to shake that up and brighten it up by owning a colour.
Let's only use what is essential, in order to really make a fundamental difference to how people can shop the range.
As a business owner, a mother, and a hopeless people-pleaser, it can be really difficult to protect your time.
I've become more efficient at delegation and daily triaging. I trust my team; we operate on a traffic light system.
If you lose the drive, the love, or the hustle, it's time to check out.
Funnily, we nearly missed out on this amazing opportunity as the client's email went into my junk mail.
It was time that they weren't just a household staple but a household name, and the challenge was differentiating a commodity product in a category dominated by the big four and all about price.
These little guys make sure you never suffer milk shortages again, whether that is needing milk for your morning coffee or a shelf full of product in your corner shop.
London-based studio White Bear has refreshed the brand identity and packaging for Bold Bean, a premium bean brand known for its cult following. The redesign follows a 'simplified to amplify' approach, improving shelf presence and clarity while retaining the brand’s quirky, human character. The new system introduces a bolder logo, clearer hierarchy, and distinctive yellow lids to strengthen recognition and scalability.
Creative Boom interviews Kelly Mackenzie, founder of branding agency White Bear, about redefining hustle, setting boundaries, and balancing motherhood with running a creative business. She discusses delegation, protecting creative energy, and how parenthood reshaped her approach to work and leadership.
Creative agency White Bear rebranded UK dairy supplier Freshways, introducing a superhero-inspired identity to highlight the brand’s speed, freshness, and reliability. The new design includes a dynamic logotype, playful character illustrations, and refreshed packaging that retains familiar milk color codes while adding pastel tones. The project also extends to a new website and app, aiming to boost recognition among consumers and independent retailers.