White Bear Studio rebranded Kit for Kids’ cot mattress division as Merifor, creating a distinct premium identity focused on safety, protection, and parental trust. The new brand world, photography style, and digital presence positioned Merifor as a lifestyle choice for modern parents and helped secure a £10M investment.
White Bear Studio created an emotive and informative brand video for Merifor’s new Tranquility mattress. The campaign featured three cinematic scenes portraying parents and infants, designed to balance storytelling with product communication. Collaborating with film studio HUX, the team delivered a premium, audience-focused production that strengthened Merifor’s brand presence.