Brand Identity and Packaging for Banam Banana Water
A banana hidden in a monkey’s smile makes an unfamiliar drink feel immediately playful.
White Bear created the name, brand identity, packaging, website and art direction for Banam, Europe’s first banana water. The work uses a banana-based name, a monkey mascot, vibrant Thailand-inspired illustration and flavour-coded cartons to make the new drink easy to recognise and understand.
Insights
- White Bear combines part of banana with naam, identified by the studio as Thai for water: the name connects the ingredient with the origin story.
- The monkey’s banana-shaped smile turns the main ingredient into a small visual discovery that can recur across packaging.
- Prominent Banana Water wording gives category explanation priority alongside expressive illustration and colour.
- Flavour colourways also serve stocking teams. The packaging system addresses recognition in distribution as well as appeal on the shelf.
