Berton Hasebe

Type Designer · Designer

3 articles · Oct 2024Apr 2026


Articles & interviews

  • 15 typefaces designers love to use in 2026

    Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.

    ExpediaAmsterdamtypography
  • "Studio Frith Crafts Childlike Identity for Jolene Bakery"

    Studio Frith created a brand identity for London’s Jolene Bakery that channels childlike spontaneity and authenticity. The logo, drawn by Frith Kerr’s six-year-old son, embodies the bakery’s regenerative and egalitarian ethos. The identity extends across packaging, signage, and digital applications, supported by simple typography and warm photography.

    Studio FrithJolene Bakerybranding
  • Top 50 Fonts Designers Will Favour in 2025

    Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.

    Oh No Type Co.ResetCommercial TypeSpotifyBloomberg Businessweekeditorial