Rasmus Andersson
Type Designer
8 articles · Sep 2021 — Mar 2026
Articles & interviews
- Atollon brands Future Fur with a bold identity free of eco clichés
The Brand Identity · Mar 10, 2026
Australian studio Atollon developed a bold, playful identity for sustainable blanket brand Future Fur, avoiding typical eco clichés. The design features a disciplined use of Inter typeface, a tri-colour palette inspired by retro optimism, and a distinctive 36.75° tilt derived from the product label. The project integrates tactile and digital elements, including sonic branding and honest photography, to reflect the brand’s warmth and authenticity.
AtollonFuture Furbranding - Project Send by Foreign Policy
BP&O · Oct 30, 2025
BP&O features Foreign Policy’s brand identity for Singapore climbing gym Project Send. The design uses kinetic and variable typography to express flexibility, community, and the iterative nature of climbing. With typefaces KTF Rublena and Inter, and a vibrant yet balanced color palette, the identity translates the physical and mental aspects of climbing into a dynamic visual system.
Foreign PolicyProject Sendbranding - Pentagram Designs Unified Identity for Guggenheim Museums
Creative Boom · Nov 11, 2024
Pentagram, led by partner Harry Pearce, has created a unified global identity for the Solomon R. Guggenheim Foundation. The rebrand connects its four international museums through a modular 'G' symbol, refined typography, and motion-led design. The new system balances heritage and modern accessibility, positioning Guggenheim as a cohesive global cultural brand.
- Nihilo’s intentional and layered identity for Ohmek captures the dynamic journey of personal growth
The Brand Identity · Oct 7, 2024
Ohio-based studio Nihilo rebranded Ohmek, a Brooklyn and upstate New York retreat centre, with a layered identity reflecting personal growth and transformation. The design embraces imperfection through glitch art, repetition, and distortion, aligning with Ohmek’s philosophy of 'beautiful ugliness.' Using the Inter typeface and a restrained palette, the identity captures depth through simplicity and spontaneity.
- Analogue’s identity and website bring clarity and character to development agency Ask Phill
The Brand Identity · May 21, 2024
Amsterdam-based studio Analogue created a refreshed identity and website for development agency Ask Phill, balancing professionalism with playfulness. The design employs the Inter typeface, a modular system, and a vibrant red palette inspired by the agency’s origin story. The project highlights Ask Phill’s digital-first ethos and approachable character through animation and interactive elements.
AnalogueAsk PhillAsk Phillbranding - How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’
The Brand Identity · May 30, 2023 · Interview
The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.
- Wildish & Co. opt for public domain collage avatars in their identity for DAO onboarder Metaphor
The Brand Identity · Aug 24, 2022
London-based studio Wildish & Co. developed a vibrant, collage-driven identity for Miami-based DAO platform Metaphor. The project uses public domain imagery to create generative avatars, supported by a bright color palette and pragmatic typography. The design aims to humanize and differentiate Metaphor within the blockchain space through warmth, community, and accessibility.
Wildish & Co.Metaphorbranding - Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends
The Brand Identity · Sep 6, 2021
Studio Blackburn developed a dynamic and adaptable new identity for trend forecasting agency TrendBible. The rebrand features a flexible typographic system using Inter and a directional arrow logo symbolising the evolving nature of trends. The colour palette is intentionally fluid, allowing TrendBible to adapt hues seasonally based on their own visual expertise.
Studio BlackburnTrendBiblebranding