HotDog

News & interviews

• SMLXL brings playful edge to Midnight Hotdog dog fur mist

  BP&O · Jun 30, 2026

  BP&O features SMLXL’s packaging design for the collaborative ‘Midnight Hotdog dog fur mist’, a limited-edition product uniting the minimalist aesthetic of Midnight Cosmetics with the exuberant personality of petcare brand HotDog. The design uses hand-painted gouache dog illustrations to bring color and humor to Midnight’s restrained black-and-white packaging, achieving a playful yet sophisticated balance.

  SMLXLMidnight CosmeticsHotDogbranding
  Emily Gosling
• SMLXL puts windblown dogs on Midnight Cosmetics bottle

  Creative Boom · Jun 11, 2026

  SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.

  SMLXLMuchoPràcticaMidnight CosmeticsHotDogpackaging