Anna Berbiela
Designer · Creative Director
Studios:SMLXLPràcticaStudio Blackburn
Quotes
“From the outset, we envisioned pushing for an identity that would be experiential and strongly driven by movement.”
“The real challenge wasn’t just adding dimension, but creating a sense that you could actually enter and move through the content.”
“Given its unique quality and use of immersive technologies, people have been very positive to get to learn a bit more on how we came up with this.”
“It allowed us to think of the identity in a very digital manner, allowing the use of gradients and the motion implied in the very nature of the kid’s construction games.”
“To maintain the changing nature of the festival, the identity had to be solid yet flexible enough to retain a certain uniqueness in each edition.”
“The combination of the festivity that characterises this festival, with the rigorous knowledge you can acquire there, is the answer to the visual identity.”