- Perfect Isn't Always Persuasive
BP&O · Jan 14, 2026
Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.
- So Energy by Studio Blackburn
BP&O · Jan 13, 2026
BP&O’s Emily Gosling reviews Studio Blackburn’s refreshed brand identity and campaign for So Energy, a UK renewable energy provider. The new identity centers on the concept ‘Live Life Energised’, using a stripped-back palette of black, white, and Electric Yellow, bold Founders Grotesk typography, and functional yet playful illustrations. The work aims to make renewable energy relatable and visually distinctive in a crowded market.
Studio BlackburnSo Energybranding
- Studio Blackburn's refresh of So Energy demonstrates the art of branding the invisible
Creative Boom · Jan 12, 2026
Creative Boom reports on Studio Blackburn’s refresh of So Energy, a UK renewable energy supplier. The London studio repositions the brand as a confident challenger through a distinctive Electric Yellow palette, emotive messaging, and dynamic motion design. The project shifts the brand from rational utility communication to a more human, expressive identity that makes the invisible nature of energy tangible.
Studio BlackburnSo Energybranding
- "Brompton Marks 50th Anniversary with Craftspeople Tribute Bike"
Creative Boom · Oct 2, 2025
Brompton celebrates its 50th anniversary with the limited-edition 1975 Edition bicycle, honouring the skilled brazers who handcraft each frame. The design features a Thermal Fade lacquer inspired by the brazing process and includes thoughtful accessories and commemorative details. The release aligns with Brompton’s new brand identity by Studio Blackburn, reinforcing the brand’s heritage and craftsmanship.
Studio BlackburnBromptonproduct_design
- Studio Blackburn Revamps Brompton's Identity for 50th Anniversary
Creative Boom · Sep 23, 2025
Studio Blackburn created a new global identity for Brompton to celebrate its 50th anniversary, centered on the concept 'Life Unfolded'. The rebrand introduces a motion-led system inspired by the bike’s folding mechanism, a bespoke typeface, and a signature Klein blue color. The refreshed identity aims to unify Brompton’s global presence while maintaining its British heritage and cultural relevance.
Studio BlackburnBromptonbranding
- OtherType.Studio Masters Subtle, Hardworking Typeface Design
The Brand Identity · Dec 10, 2024 · Interview
The Brand Identity interviews Matt Jenkins, founder of OtherType.Studio, about the studio’s philosophy of designing typefaces that prioritize function and restraint over stylistic excess. The conversation explores their custom typeface for Tanqueray, early experiments with variable fonts, and the development of their first retail releases, Casa Alpha and Casa Beta. Jenkins discusses the studio’s origins, collaborative approach, and future plans for expanding their type library.
OtherType.StudioDesign BridgeAlchemyTanquerayAlchemybranding
- Embracing Green: Brands Infuse Freshness Into Identity Design
The Brand Identity · Nov 28, 2024
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.
- New Logo & Branding for Olympic Museum by Studio Blackburn
BP&O · Oct 31, 2024
BP&O’s feature by Emily Gosling explores Studio Blackburn’s rebrand of the Olympic Museum in Lausanne. The new identity balances authority and emotion, using bold typography, Olympic colors, and a refined logo that integrates the Games’ iconic symbols while establishing the museum as a distinct cultural institution. The project retains the Olympic Headline typeface by Julien Hébert and aligns with the broader Olympic brand refresh by Hulse & Durrell.
Studio BlackburnPrincipalHulse & DurrellOlympic MuseumInternational Olympic Committeebranding
- New Branding for Ventura Foreman by Studio Blackburn
BP&O · Mar 7, 2024
Studio Blackburn created a stripped-back, utilitarian identity for workwear brand Ventura Foreman, emphasizing authenticity and imperfection. The design centers on Woolwich as a place, using Dinamo’s ABC Marfa Medium typeface and a flexible color approach tied to materials. The result is a functional, understated system that celebrates the brand’s practical roots.
Studio BlackburnVentura ForemanPaul Smithbranding
- ‘A little bit wrong,’ yet perfect: Studio Blackburn on their off-kilter brand for Ventura Foreman
The Brand Identity · Jan 30, 2024
Studio Blackburn developed a distinctive brand identity for fashion and workwear studio Ventura Foreman, emphasizing the brand’s Woolwich roots and handcrafted ethos. The identity uses ABC Marfa Medium by Dinamo and embraces a deliberately off-kilter typographic system. Handmade production details and raw materials reinforce the authenticity and craftsmanship of Ventura Foreman’s work.
- Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn
The Brand Identity · May 11, 2023 · Interview
The Brand Identity’s interview, presented by Brandpad, explores how leading studios Pentagram, How&How, and Studio Blackburn approach the systemisation of brand identities. Designers Luke Powell, Luke Scott, and Mark Jones discuss strategies for building consistent, scalable, and user-friendly brand systems that balance creativity with practicality. The conversation highlights the importance of usability, flexibility, and long-term thinking in brand guideline creation.
- Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends
The Brand Identity · Sep 6, 2021
Studio Blackburn developed a dynamic and adaptable new identity for trend forecasting agency TrendBible. The rebrand features a flexible typographic system using Inter and a directional arrow logo symbolising the evolving nature of trends. The colour palette is intentionally fluid, allowing TrendBible to adapt hues seasonally based on their own visual expertise.
Studio BlackburnTrendBiblebranding
- Studio Blackburn brands The Greater Good Fresh Brewing Co. and its innovative home-brewing keg
The Brand Identity · Nov 20, 2020
Studio Blackburn created the brand identity for The Greater Good Fresh Brewing Co. and its innovative home-brewing product, the Pinter. The modular identity centers around a keg-inspired exclamation mark and uses FF Bau for its bold, legible typography. A fresh, versatile color palette and adaptable design system support the brand’s sustainable and modern positioning.
Studio BlackburnThe Greater Good Fresh Brewing Co.branding
- Studio Blackburn
The Brand Identity · Apr 20, 2016 · Interview
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.
Studio BlackburnGreenspaceNorthTrainlinePositive Newsbranding
https://studioblackburn.com/
London, United Kingdom
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