Embracing Green: Brands Infuse Freshness Into Identity DesignThe Brand Identity · Nov 28, 2024
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.
