Trainline Design Cases
Designers behind the work
Designers and creative leads credited on Trainline projects in press coverage.
Designers and creative leads credited on Trainline projects in press coverage.
Creative Boom reports on Trainline’s new sustainability campaign ‘Bums on Board,’ created by DEPT and directed by Glenn Kitson. Featuring comedian Asim Chaudhry, the campaign uses humour and punk-inspired visuals to encourage Brits to swap car journeys for train rides. The initiative forms part of Trainline’s ongoing ‘I Came by Train’ movement promoting sustainable travel.
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.