The article spotlights Helsinki-based designer Marina Veziko’s vibrant and sustainable brand identity for Freestyle, a new eco-friendly baby care brand. The identity combines a playful, colorful aesthetic with a custom wordmark inspired by the Earth and retro graphics, balancing sustainability with visual energy. Collaborations spanned photography, 3D, motion, and web development to create a cohesive, standout brand presence.
Helsinki-based designer and creative director Marina Veziko collaborated with sustainable packaging company Packhelp on a range of typographic mailer boxes for small independent businesses. The minimal brown-and-white cardboard designs use FK Grotesk Neue to form a semi-kaleidoscopic maze of 29 experiences, thoughts and pressures associated with entrepreneurship.