BP&O’s feature by Emily Gosling explores Studio Blackburn’s rebrand of the Olympic Museum in Lausanne. The new identity balances authority and emotion, using bold typography, Olympic colors, and a refined logo that integrates the Games’ iconic symbols while establishing the museum as a distinct cultural institution. The project retains the Olympic Headline typeface by Julien Hébert and aligns with the broader Olympic brand refresh by Hulse & Durrell.
Studio BlackburnPrincipalHulse & DurrellOlympic MuseumInternational Olympic Committeebranding
