Magenta
Design work for Magenta, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Feb 2026
- Brand Identity 3
- Illustration 1
Design cases by studio
SMLXL (4)
- Identity and Packaging for Magenta Card Games
- SMLXL developed the identity, packaging, and game system for Magenta, a card game publisher by CMYK. The design creates a unified collection through a bold magenta brand anchor while allowing each game to express its own personality through color, structure, and illustration. The packaging system balances coherence and individuality, enhancing collectability and accessibility.
- Game Design and Visual Identity for Magenta Figment
- SMLXL developed the identity and card design for Figment, a color-based perception game by Magenta. Each of the 100 cards features a unique, precisely calculated color composition that balances gameplay and aesthetics. The result is a visually engaging experience that merges data-driven design with playful interaction.
- Illustrative Packaging and Game Design for Fruit Fight
- SMLXL developed an illustrative identity and packaging for Fruit Fight, a card game by Magenta. The design captures the playful energy of a fruit-themed battle through dynamic illustrations used across the cards and cover, evoking motion and humor.
- Identity and Game Design for Magenta's Flagship Card Game
- SMLXL developed the identity and design system for Fives, the first card game published by Magenta. The project celebrates the brand’s signature magenta color and typography, integrating them into the cards, packaging, and instructions to establish a cohesive visual foundation. Accessibility features and editorially structured instructions enhance usability and clarity for all players.
Designers behind the work
Designers and creative leads credited on Magenta projects in press coverage.