Praktika is a studio for architecture and branding based in Vilnius, Lithuania. Directed by Dalia Puodžiūtė Seniūnienė, Rokas Sutkaitis and Julius Seniūnas, it works across architecture, spatial projects and visual identity.
Works with Exposure
People credited alongside Praktika in published articles. These historical credits may include collaborators and do not represent the current team.
Technologies detected on Praktika's website.
Praktika created the brand identity and packaging for Idle Hour, a London-based matcha brand positioned as the antithesis of rush hour. The design emphasizes restraint, material sensitivity, and minimalism, using nude metal tins, subtle color accents, and hand-drawn typography to reflect Japanese craftsmanship values without imitation. The project includes logo, packaging, and art direction, resulting in a calm, confident visual system.