Used by Velvele, Des Signes
Cases set in Exposure, as credited by the studios in their own writeups.
Editorial Design For Épreuves De La Matière Exhibition Catalogue
Velvele, a Milan-based studio, created a kinetic brand identity for Cray, a Turkish electronic music brand. The identity uses the variable typeface Exposure by 205TF to create a dynamic, motion-driven logo that reflects the energy of live music. The design combines vibrant colors, surreal portraits, and motion effects to capture Cray’s underground yet contemporary spirit.
ADDRESS ARTS designed a bold, typographic identity for Cadence, a new electrolyte beverage brand. Using the variable typeface Exposure alongside Neue Montreal and Editorial New, the studio created a minimalist black-and-white look with a pop of green. CGI renders helped visualize the product’s real-world presence and tactile appeal.
The Brand Identity features Tbilisi-based designer Nicole Belskaya’s brand identity for Slovenian home decor store Etis Living. The project combines retro warmth with modern minimalism, using typefaces Tartuffo, Exposure, and Helvetica to create a free-spirited yet elegant visual system. A subdued color palette and custom icons balance the brand’s eclectic product range.
