Velvele

Velvele is a Milan-based creative studio blending data-driven strategy with bold design to craft authentic brand experiences. Founded to ‘make a fuss’ over creativity and strategy, Velvele builds cohesive visual and verbal identities for global clients such as Razz, Oli Oli, Pally, and Ragyu. Led by Creative Director and Brand Consultant Valeryia Herasimava, the team’s multidisciplinary expertise spans branding, packaging, motion, and digital design. Their work has earned recognition including Best Design Award finalist and multiple honors in Branding and InDesign categories. Velvele partners with visionary brands ready to stand out with purpose and precision.

https://velvele.studio/

Milan, Italy

16 Cases

Known for:velvelebrand identitymotion designfood brandingcreative toolsinterview

behttps://behance.net/...velvele.studioinvelvelestudiohttps://x.co...

Cases

Ahengi
Brand Identity For Ahengi Pop-up Dining Events
Community, Experience, Illustration

Ahengi - Velvele design work cover image

Bieffe
Catalogue And Brochure Design For Bieffe Industrial Tools
Brochure, Catalogue, Craftsmanship, Illustration, Manufacturing, Tool

Bieffe - Velvele design work cover image

Bolulu Hasan Usta
Brand Identity And Packaging For Bolulu Hasan Usta
Analysis, Audience, Engagement, Platform

Bolulu Hasan Usta - Velvele design work cover image

Bubilet
Rebranding And Digital Design For Bubilet
App, Entertainment, Platform, Website

Bubilet - Velvele design work cover image

Cray
Brand Identity For An Electronic Music Collective
Event, Music

News & interviews

Clients

Tech Stack

Technologies detected on Velvele's website.

Framerplatform

Google Analytics 4analytics

Google Tag Manageranalytics

Riveother

K Composites
Editorial Design For K Composites Magazine
Brochure, Illustration, Innovation, Technology

K Composites - Velvele design work cover image

Milan-based studio Velvele created a nostalgic yet contemporary brand identity for Un Posto, Turkey’s first focacceria, located in İzmir. The project draws on authentic Italian visual culture, using Right Gothic typography, a red-and-pink stripe pattern, and playful slogans to evoke Italian charm without clichés. The result is a distinctive, memorable identity that has helped Un Posto become a recognizable destination for focaccia lovers.

VelveleUn Postobranding

Velvele Transforms Workflow Issues into Community Templates

The Brand Identity · Jul 1, 2025 · Interview

The Brand Identity interviews Milan-based studio Velvele and its founder Çağıl Aygen about how workflow frustrations led to the creation of After Effects motion templates now used by designers worldwide. The discussion explores Velvele’s philosophy of creative generosity, their selective client approach, and their commitment to meaningful storytelling. The piece also highlights the studio’s future plans in motion and type design.

Velvelemotion

Velvele Reveals Dynamic Brand Identity for Cray Music Event

The Brand Identity · Jan 13, 2025

Velvele, a Milan-based studio, created a kinetic brand identity for Cray, a Turkish electronic music brand. The identity uses the variable typeface Exposure by 205TF to create a dynamic, motion-driven logo that reflects the energy of live music. The design combines vibrant colors, surreal portraits, and motion effects to capture Cray’s underground yet contemporary spirit.

velvele205TFCraybranding

Embracing Green: Brands Infuse Freshness Into Identity Design

The Brand Identity · Nov 28, 2024

The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.

Ragged EdgeAndrea RezaFagerströmWiseEasy Housebranding

velvele Designs Bold DIY Brand Identity for Razz Burger

The Brand Identity · Dec 7, 2023

Milan-based studio velvele created a bold, DIY-inspired brand identity for gourmet burger shop Razz Burger. Led by Creative Director Çagıl Aygen, the project centers on a custom, graffiti-inspired typeface and interactive menu design that reflects the brand’s customizable dining experience. The identity uses Kelly Green and handcrafted typography to convey individuality and playfulness.

velveleRazz Burgerbranding

velvele reference 1940s early modernism in their identity for modern-retro restaurant Pally

The Brand Identity · Jun 13, 2023

Velvele created a modern-retro brand identity for restaurant Pally, drawing inspiration from 1940s early modernism. The identity features multiple logo marks, a pastel color palette, and typefaces Contralto and Helvetica Neue to express versatility and warmth. Collaborating with Fifteen Design Studio, velvele crafted a playful yet refined visual system that reflects Pally’s global culinary offerings.

velveleFifteen Design StudioPallybranding

Velvele

Cases

News & interviews

Clients

Tech Stack

See all cases