The systematised reworking of Helvetica with a rational numbered-weight system. View at Stempel / Monotype →
Used by Order Design, Focus Lab, Velvele, Werklig, Davy Denduyver, Embacy
Set for Bernard, Clean City Alliance, Coinflect, Onslow, Pally, Pure Waste, Samba, Work & Co
Cases set in Helvetica Neue, as credited by the studios in their own writeups.
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Sign in freeThe Brand Identity features Amsterdam-based designer Sylvan Hillebrand’s rebrand of Paradiso’s long-running hip-hop night Bassline into Tones, a multi-genre music platform. The new identity uses a morphing logo, modular sticker system, and textured digital aesthetic to reflect genre fluidity and tactile familiarity. Hillebrand’s design balances flexibility and consistency, enabling Paradiso’s team to maintain the brand’s visual integrity across digital and physical touchpoints.
Copenhagen-based studio PONDER created a blueprint-inspired identity for 21st Europe, a new think tank founded by Kaave Pour. The identity uses deep blue tones, modular frames, and technical illustrations to evoke structure, optimism, and inclusivity. The project includes a full brand system, website, and communications designed to reimagine Europe's future through design-led collaboration.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
Harrison Fun developed a brand identity for Haskell Cinema, a unique venue straddling the US–Canada border. The design centers on a flexible ‘H’ monogram inspired by the building’s dual doors, combining historical ornamentation with modern typography to reflect both heritage and contemporary sensibilities.