Codea is a multidisciplinary design studio based in Los Angeles, specializing in brand identity, digital experiences, and creative direction. Led by founder and creative director Alex Kim, the studio blends strategic thinking with bold visual storytelling to craft distinctive brands and immersive digital platforms. Codea’s portfolio spans collaborations with clients such as Nike, Spotify, and Adobe, reflecting its commitment to innovation and cultural relevance. Recognized by AIGA and the Webby Awards, Codea continues to push creative boundaries through thoughtful design and forward-thinking digital craftsmanship.
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The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
The article introduces Paradiso, a new creative festival in Mérida, Mexico, founded by Héctor Ayuso. Aiming to challenge the formulaic nature of design events, Paradiso emphasizes intimacy, human connection, and vulnerability over polished presentations. The five-day retreat blends talks, workshops, and local exploration to help creatives reconnect with their purpose.