Jose Rosales
Creative Director · Founder
Studios:Codea Studio
In their own words
An iconic and elegant figure. Someone who transcends the sport and steps into a more intellectual and timeless role.
Constructing the glass allowed us to experiment with shots that would be impossible on a traditional court.
We started with a classic and elegant artistic foundation: black and white.
Since day one, we saw this as a huge opportunity to elevate padel to the level it truly deserves.
Articles & interviews
- "Codea Studio's Campaign Makes Padel Legend for Wilson"
The Brand Identity features Codea Studio’s cinematic campaign 'From Court to Legend' for Wilson Padel, celebrating Fernando Belasteguín’s retirement and the launch of the Bela V3 racket. The Barcelona-based studio reimagined padel through a fashion editorial lens, combining monochrome imagery, red accents, and a custom-built glass court set to elevate the sport’s visual identity. The project merges elegance and athleticism, positioning Belasteguín as an enduring cultural icon.