The Brand Identity features Codea Studio’s cinematic campaign 'From Court to Legend' for Wilson Padel, celebrating Fernando Belasteguín’s retirement and the launch of the Bela V3 racket. The Barcelona-based studio reimagined padel through a fashion editorial lens, combining monochrome imagery, red accents, and a custom-built glass court set to elevate the sport’s visual identity. The project merges elegance and athleticism, positioning Belasteguín as an enduring cultural icon.
