YouTube Design Cases
Designers behind the work
Designers and creative leads credited on YouTube projects in press coverage.
Designers and creative leads credited on YouTube projects in press coverage.
Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
The article reports on Adobe's major announcements at Max 2025, where the company revealed plans to embed AI across all Creative Cloud applications. Adobe is opening its ecosystem to third-party AI models from Google, OpenAI, and others, while introducing new tools like a web-based video editor, AI music and voice generation, and conversational assistants. The move signals Adobe's strategy to keep creatives within its platform while embracing the broader AI landscape.
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.
The Brand Identity interviews Human After All’s co-founders Danny Miller, Ailsa Caine, and Rob Longworth about their people-first creative philosophy, editorial roots, and evolving practice. The discussion covers their work with major clients like Google, Meta, and Greenpeace, their upcoming Gen Z research report, and their commitment to mentoring and supporting young creatives. The studio emphasizes communication, collaboration, and curiosity as the foundation of their long-term success.
Creative Boom’s article explores Hybrid Design’s advocacy for printed brand books in a digital-first era. The studio highlights how physical brand books for clients like Sonos, YouTube, and Indeed serve as tactile artefacts that inspire, commemorate, and connect teams. The piece argues that print offers permanence and emotional resonance that digital tools cannot replicate.
The Brand Identity interviews Koto designer Shiqing Zhu about her journey from Shanghai to New York, exploring how her cross-cultural background shapes her approach to branding and identity design. Zhu discusses her inspirations, her passion for typography and custom typefaces, and her decision to join Koto after taking a leap of faith. The conversation highlights her thoughtful, strategic approach to design and her commitment to continuous growth.
Brooklyn-based design studio Order created a bold, typographic rebrand for New York video production company Elkin Editions. The new identity simplifies the name to 'Elkin' and uses Dinamo’s Monument Grotesk in a black-and-white palette to convey confidence and timelessness. The design spans across print, digital, and environmental applications, reinforcing the studio’s creative stature.