In their own words
Agencies nowadays are obsessed by scale. Nothing scales better than mediocrity.
Articles & interviews2
- Cannes Lions 2026 Reveals Creator Power and Screen-Free Experience Shift
The article by Lucy Werner explores the major themes emerging from Cannes Lions 2026, highlighting the growing influence of creators, the shift toward tangible and screen-free experiences, and a more mature conversation around AI. It emphasizes how culture, human connection, and creative judgment are becoming the true differentiators in an increasingly tech-saturated industry.
- "New Hires, Big Wins Mark Creative Industry's Latest Highlights"
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.