Meta

It's Nice That · Sep 1, 2026

Rima Sabina Aouf critiques Silicon Valley's framing of AI smart glasses and other wearable devices as solutions to harmful smartphone use. The opinion piece argues that attention-economy business models and data exploitation are structural problems, while identifying a growing appetite for playful, single-purpose hardware such as cameras, payment accessories and screen-light music players.

Creative Boom · Sep 1, 2026 · Interview

London motion studio Art&Graft discusses In Pursuit of Magic, a self-initiated short film made over two years by 42 members of its team. The film uses five differently rendered characters and a deliberately blind, collaborative "picture consequences" process to explore the frustrations, breakthroughs and shared purpose of creative work. Zelig Sound mirrored the project's sectional process in the soundtrack.

Creative Boom · Aug 19, 2026

Tom May examines the divided creative response to Instagram's 2026 visual identity refresh by global studio Koto. Critics question the wordmark's hybrid cursive and geometric lettering, particularly its potentially misread 'r', while supporters argue that its negative-space construction, heritage cues and personality work within a wider identity system. The article frames the argument as a broader debate about accessibility, brand equity and whether logos should be judged independently or as part of an ecosystem.

· Aug 13, 2026

Instagram has introduced a refreshed brand identity intended to celebrate creativity and community while retaining elements of its heritage. The update includes a revised logo and wordmark, Instagram Sans, gradients, and a more flexible layout system for the platform's expanding range of formats.

The Brand Identity · Aug 10, 2026

Studio NARI created a standalone identity refresh for Meta's text-based social platform Threads, replacing its Instagram Sans-derived appearance with a bespoke italic wordmark and evolved glyph. The identity is governed by a "Trending Chisel" construction principle, using directional cuts and controlled contrast inspired by a chisel-tip highlighter to express the momentum of real-time public conversation.

It's Nice That · Jun 16, 2026

Studio Nari has created a new wordmark and glyph for Threads, giving the social platform a distinct identity separate from Instagram. The design, led by Lauren Davidson, uses a chisel-inspired concept to convey immediacy, movement, and human warmth while maintaining alignment with Meta’s ecosystem. The result is a bespoke typographic system that balances editorial sophistication with expressive energy.

The Brand Identity · Jun 1, 2026 · Interview

The Brand Identity interviews NYC-based creative director Charmie Shah about her approach to building immersive brand worlds that connect identity, motion, and live experiences. Shah discusses her work for major tech clients like Meta, Google, and YouTube, emphasizing storytelling, emotion, and cohesion across physical and digital touchpoints. The conversation explores her lean studio model, process-driven collaboration, and belief in motion as a core part of brand behavior.