Mike Moloney
Founder, Creative Director
In their own words
We have to keep making this stuff for ourselves. We have to keep asking ourselves why we're doing this – why it's our vocation – and make things for the sake of making and expressing ourselves outside of the commercial world.
Neural networks, abstract data streams and similar motifs have become quite established, and if you’re not careful they bring a lot of baggage with them.
For a brand that sits at the centre of so many different products and services, landing somewhere distinctive felt essential.
For a brand system, that duality is genuinely useful. It gives you both quiet moments and more expressive ones, which lets the identity scale across very different contexts without losing coherence.
Articles & interviews4
- Luxury Brands Turn to Sarah Martinon for Hand-Drawn Campaigns
Creative Boom profiles Paris-based independent illustrator and designer Sarah Martinon, whose hand-drawn work spans fashion campaigns, animated film, interiors, packaging and physical retail displays. The article highlights her Chanel Winter Constellation film and widely celebrated Hermès campaign and Lugano window installation as evidence of luxury brands investing in distinctly human-made craft rather than AI imagery.
- Urgent.Agency builds Museum Ordrupgaard identity around home and hospitality
London motion studio Art&Graft discusses In Pursuit of Magic, a self-initiated short film made over two years by 42 members of its team. The film uses five differently rendered characters and a deliberately blind, collaborative "picture consequences" process to explore the frustrations, breakthroughs and shared purpose of creative work. Zelig Sound mirrored the project's sectional process in the soundtrack.