Hermès Design Cases
Designers behind the work
Designers and creative leads credited on Hermès projects in press coverage.
Designers and creative leads credited on Hermès projects in press coverage.
The article profiles Paris-based illustrator Linda Merad and her recent collaborations with Hermès, including the 2026 'Venture Beyond' campaign. Known for her whimsical, anthropomorphic characters, Merad brought her lithographic style to life through illustrations and animations created with animator Quentin Klein. The project extended across Hermès’ Instagram and website, showcasing her poetic visual universe.
Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.
Paris-based illustrator Linda Merad collaborated with Hermès on its 2025 'Venture Beyond' campaign, transforming the brand’s theme into a surreal underwater world. Using her lithographic style, she created illustrations and animations featuring whimsical sea creatures and Hermès products. The project expanded from an Instagram commission into a full digital campaign, developed with a small creative team.
The article covers illustrator and painter Charlotte Mei’s talk at December’s Nicer Tuesdays in London, where she reflected on her creative journey from making Lord of the Rings fanzines to working with major brands like Sony Music, Hermès, and Nike. She discussed her artistic themes of myths and memories and spoke candidly about navigating the creative industry as a working-class artist.
The article profiles French designer Louis Garella and his independent practice, Studio Garella. Known for blending digital and print processes, Garella’s work spans brand identities, editorial design, and motion projects that emphasize tactile, expressive qualities. His approach merges analogue techniques like collage and scanning with digital manipulation to create visually rich, research-driven outcomes.
The article explores the resurgence of illustration in branding and advertising, highlighting how brands like Selfridges, Nike, and TfL are embracing hand-drawn and mural-based campaigns. Through insights from creatives, agents, and illustrators, it examines why illustration remains a powerful yet underused medium and how it can differentiate brands in a photo-saturated market.
Creative Boom’s article covers the 2025 edition of All Flows Festival in Milton Keynes, highlighting its intimate yet high-calibre programme of talks and workshops. Featuring leading designers, artists and studios, the event celebrated experimentation, materiality and connection within the creative community. The piece underscores All Flows’ growing reputation as a boutique alternative to larger design festivals.
