Eddie Opara
Creative Director · Designer · Other · Partner
7 articles · Jan 2021 — Oct 2025
Quotes
“We don’t have a formal framework that really allows us to say, ‘no, you can’t take that client,’ to someone else – but nine times out of ten, if an issue is raised by one of us, the person concerned will reconsider.”
Articles & interviews
- Affinity Rebrands with Bold Identity, Now Free to Use
It's Nice That · Oct 29, 2025
Affinity, the professional creative software brand recently acquired by Canva, has unveiled a full rebrand and product relaunch. Led by Canva’s European creative director Tom Carey and executed with Design by Twist, the new identity balances connection to Canva with a distinct, creative personality. Featuring a bespoke serif logomark, custom typeface by Ohno, and a tactile color palette, the rebrand emphasizes approachability and artistic expression.
CanvaDesign by TwistOhno Type Co.Affinitybranding - "Exploring the Ethical Dilemmas Faced by Designers Today"
It's Nice That · Aug 28, 2025
Elizabeth Goodspeed’s feature for It’s Nice That explores the complex question of whether an ethical designer can truly exist in today’s commercial landscape. Through perspectives from studios like Pentagram, Koto, and Creech, the piece examines how designers navigate moral boundaries, client choices, and the contradictions of working within a capitalist system. The article highlights how personal values, studio policies, and structural realities shape what 'ethical design' means in practice.
- Pentagram Reimagines Cybersecurity Branding for MIND
Creative Boom · Jun 9, 2025
Pentagram, led by Eddie Opara, created a dynamic and fluid brand identity for cybersecurity startup MIND. The design visualises 'fluid intelligence' through motion and parametric forms, breaking away from conventional cybersecurity aesthetics. The project combines strategic color choices, minimalist typography, and motion design to express MIND's real-time data protection capabilities.
- Chantal Jahchan’s collages draw inspiration from Wikipedia rabbit holes
It's Nice That · Nov 7, 2024
The article profiles designer Chantal Jahchan and her intricate editorial collage work for major publications like The New York Times and The Atlantic. It explores her research-heavy process, often sparked by 'Wikipedia rabbit holes', and her transition from Pentagram to freelance editorial design. Jahchan’s collages blend archival imagery and conceptual depth to visually interpret complex stories.
- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- Vineyard Theatre by NB Studio
BP&O · Jun 8, 2023
BP&O’s feature by Emily Gosling explores NB Studio’s rebrand for New York’s Vineyard Theatre, marking its 40th anniversary. The identity replaces a static logo with a variable system using over 25 typefaces from New York-based designers and foundries, reflecting the theatre’s community-driven and fearless ethos. The design balances flexibility and consistency through a black master logo, adaptable grids, and the custom variable typeface HEX Franklin.
- Margot Lévêque details her unconventional journey from biology degree to the forefront of type design
The Brand Identity · Jan 29, 2021 · Interview
The Brand Identity interviews French designer Margot Lévêque about her unconventional path from studying biology to becoming a leading independent type designer. She discusses her education, collaborations with studios like Pentagram, &Walsh, and Dinamo, and her self-initiated projects such as 'In House' and 'Our Type Design Guide for Beginners.' The conversation highlights her passion for serif typography, her creative process, and her philosophy on freelancing and self-driven work.