Porto Rocha
PORTO ROCHA is a New York-based design and branding agency founded by Felipe Rocha and Leo Porto. The studio unites strategy and design to create branding systems, digital products, and experiences that evolve with culture and technology. Their multidisciplinary team collaborates with global organizations and cultural institutions to craft work that provokes meaningful change. PORTO ROCHA’s portfolio includes projects for Bloomberg Philanthropies, Kunsthalle Basel, Republic Records, Sundance Film Festival, and The Brooklyn Rail, reflecting their commitment to socially engaged, strategically driven design across brand, digital, and experiential platforms.
https://portorocha.com/
New York, United States
49 Cases
Cases
- Airbnb
- Digital Toolkit Design For Airbnb Tyrus
- Creative, Freelancing, Illustration, Project, Toolkit, Website
- Bonde
- Visual Identity For Bonde Brazilian Design Platform
- Community, Conference
- Bpm Music
- Brand Identity And Website Redesign For Bpm Music
- Community, Music, Technology, Website
- Chani Nicholas
- Book Cover Design For Chani Nicholas' Astrology Book
- Astrology, Book, Cover, Empowerment, Typography, Wellness
- Chani Nicholas
- Book Cover Design For Chani Nicholas' Debut Astrology Book
- Bold, Geometric, Holographic, Mystical, Retro, Tactile
- Church
- Brand Identity For Church Post House
- Community, Creativity, Perspective, Technology
News & interviews
- Porta Rocha are here to challenge industry standards and create seats at the table for designers
It's Nice That · Feb 17, 2026
At November’s Nicer Tuesdays event in London, Brooklyn-based studio Porto Rocha, led by founders Leo Porto and Felipe Rocha, shared their mission to challenge industry standards and expand representation in design. The duo discussed their key projects and the studio’s growth from New York to London, emphasizing inclusivity and global ambition.
Porto Rochabranding - Kunsthalle Basel by Porto Rocha
BP&O · Jan 27, 2026
BP&O’s feature by Emily Gosling explores Porto Rocha’s rebrand for Kunsthalle Basel, developed under new director Mohamed Almusibli. The identity centers on a flexible KB monogram, custom typography, and a dynamic system that balances institutional gravitas with openness and experimentation. The project includes motion design, a new website, and a variable color system reflecting the museum’s evolving curatorial approach.
- "November's Nicer Tuesdays: Get Tickets for Porto Rocha, Jennie Baptiste Talks"
It's Nice That · Oct 15, 2025
It’s Nice That announces the November 2025 edition of its Nicer Tuesdays event in London, featuring talks from Porto Rocha, Jennie Baptiste, Boomranng Studio, and Alice Isaac. The lineup spans design, photography, and collage, with discussions on identity, culture, and creative process. The event will be held at EartH Hackney with music by Epidemic Sound and sponsorship from El Rayo and Lovecorn.
- PORTO ROCHA and MASP Collaborate on Rebranding with Frontify
The Brand Identity · Sep 4, 2025
The article explores the collaboration between design studio PORTO ROCHA and the Museu de Arte de São Paulo (MASP) on the museum’s rebrand, facilitated by Frontify. It highlights how shared cultural understanding, trust, and open dialogue guided the sensitive modernization of a national institution’s identity. The project retained MASP’s iconic red while introducing a refined logo, new symbol, and flexible visual system aligned with the museum’s expansion.
- Design Founder Shares Anxiety Over Fitting In
It's Nice That · Jun 17, 2025
In this POV column for It’s Nice That, Felipe Rocha, co-founder of Porto Rocha, reflects on his experiences as a Brazilian designer leading a New York studio and the pressures of fitting into the mold of a 'design founder.' He discusses issues of belonging, confidence, and inclusion within the creative industry, calling for broader acceptance of diverse voices and leadership styles. The piece highlights how cultural and linguistic differences shape perceptions of professionalism and authority in design.
- "Top 25 Inspiring Creative Studios of 2025 Unveiled"
Creative Boom · Jun 16, 2025
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
- Logotype & Branding for Church by Porto Rocha
BP&O · Jun 3, 2025
BP&O features Porto Rocha’s bold and conceptually rich brand identity for LA-based post-production studio Church. The identity draws on cathedral architecture and shifting perspectives to reflect the art of film editing, with a dynamic logo, motion system, and disciplined typography. The project showcases Porto Rocha’s ability to merge technical precision with emotional resonance in a visually distinctive way.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- "POV Budapest Conference: A Groundbreaking Success in Design World"
The Brand Identity · Dec 13, 2024
The article celebrates the success of POV Budapest, a new design conference organized by CM.SUPPLY and COMET. Featuring talks from leading studios like Pentagram, Koto, Ragged Edge, and Dinamo, the event drew an international audience and fostered community and creative exchange. The Brand Identity, as strategic media partner, highlights the event’s polished debut and plans for a larger 2025 edition.
- "Porto Rocha Unveils Bold LGBTQ+ Magazine 'Brazilian Homo'"
Creative Boom · Dec 11, 2024
Creative Boom reports on Porto Rocha’s design for Brazilian Homo, a bold new LGBTQIA+ magazine celebrating queer culture in Brazil. The New York-based studio created five vibrant covers and an intentionally unstructured layout using Radim Pesko’s Union typeface. The project merges design innovation with social impact, supporting LGBTQIA+ causes through its sold-out first edition and merchandise.
- Elizabeth Goodspeed Explores Design Credit Challenges
It's Nice That · Nov 21, 2024
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
- Porto Rocha Redefines W Hotels’ Branding for Luxury Hospitality Era
Creative Boom · Nov 12, 2024
Creative Boom reports on Porto Rocha’s global refresh for W Hotels, which redefines the brand’s luxury positioning as 'Luxury, Liberated'. The new identity balances bold expression with subtle sophistication, featuring a custom typeface, vibrant yet refined color palette, and tactile materials. The rebrand aims to modernize W Hotels’ image across its global portfolio while maintaining its iconic 'W' symbol.
- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- New Logo & Branding for Lunge by Porto Rocha
BP&O · Jul 31, 2024
BP&O features Porto Rocha’s branding for Lunge, a New York-based luxury pet product brand founded by Nicholas Schröder. The identity emphasizes sleekness and urban dynamism through a forward-leaning logo, editorial photography inspired by 1980s and Y2K fashion, and motion graphics by Estudi-Image. The project positions Lunge as a design-forward alternative in the growing premium pet market.
- Take five with POV Budapest: Cat How of How&How shares line up highlights and a preview of her talk
The Brand Identity · Jul 1, 2024 · Interview
The Brand Identity interviews Cat How, co-founder of How&How, ahead of her talk at POV Budapest 2024. She discusses her upcoming presentation 'What’s Your Story: Design Languages for Brand,' which explores the relationship between language, storytelling, and brand identity. The conversation also touches on How&How’s recent projects, studio growth, and her move to Los Angeles.
- New Logo & Branding for PAC NYC by Porto Rocha
BP&O · Jun 20, 2024
BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.
- PORTO ROCHA: Engaging Design Agency from New York
SEESAW · Jul 24, 2023
The SEESAW website features PORTO ROCHA, a New York-based design and branding agency known for its creative and strategic work that engages deeply with contemporary culture. The listing highlights the agency’s website and identifies the fonts used, SF Pro Text and SF Pro Display.
- Presented by Brandpad: how to handover an identity system to your client in the digital world
The Brand Identity · Apr 13, 2023 · Interview
The article, part of The Brand Identity’s 'The Finishing Line' series presented by Brandpad, explores how modern studios like Ragged Edge, PORTO ROCHA, and Regular Practice approach handing over brand identities to clients in a digital-first world. Designers discuss the shift from static PDF guidelines to interactive, motion-friendly digital systems that empower clients to manage and evolve their brands. The conversation highlights collaboration, ownership, and adaptability as key to successful brand implementation.
- The Freelancers: Natalee Ranii-Dropcho on realising her niche, hiking mountains and staying curious
The Brand Identity · Nov 25, 2022 · Interview
The Brand Identity’s interview with New York-based creative director Natalee Ranii-Dropcho explores her freelance journey, multidisciplinary approach to brand storytelling, and her role at PORTO ROCHA. She discusses balancing strategy and copywriting, building the Kin Euphorics brand, and co-developing the Design Threads report. The conversation highlights her philosophy of curiosity, autonomy, and embracing plurality in creative work.
Clients
Tech Stack
Technologies detected on Porto Rocha's website.