Porto Rocha

It's Nice That · Oct 15, 2025

It’s Nice That announces the November 2025 edition of its Nicer Tuesdays event in London, featuring talks from Porto Rocha, Jennie Baptiste, Boomranng Studio, and Alice Isaac. The lineup spans design, photography, and collage, with discussions on identity, culture, and creative process. The event will be held at EartH Hackney with music by Epidemic Sound and sponsorship from El Rayo and Lovecorn.

The Brand Identity · Sep 4, 2025

The article explores the collaboration between design studio PORTO ROCHA and the Museu de Arte de São Paulo (MASP) on the museum’s rebrand, facilitated by Frontify. It highlights how shared cultural understanding, trust, and open dialogue guided the sensitive modernization of a national institution’s identity. The project retained MASP’s iconic red while introducing a refined logo, new symbol, and flexible visual system aligned with the museum’s expansion.

It's Nice That · Jun 17, 2025

In this POV column for It’s Nice That, Felipe Rocha, co-founder of Porto Rocha, reflects on his experiences as a Brazilian designer leading a New York studio and the pressures of fitting into the mold of a 'design founder.' He discusses issues of belonging, confidence, and inclusion within the creative industry, calling for broader acceptance of diverse voices and leadership styles. The piece highlights how cultural and linguistic differences shape perceptions of professionalism and authority in design.

Creative Boom · Jun 16, 2025

Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.

BP&O · Jun 3, 2025

BP&O features Porto Rocha’s bold and conceptually rich brand identity for LA-based post-production studio Church. The identity draws on cathedral architecture and shifting perspectives to reflect the art of film editing, with a dynamic logo, motion system, and disciplined typography. The project showcases Porto Rocha’s ability to merge technical precision with emotional resonance in a visually distinctive way.

Creative Boom · Jan 21, 2025

In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.

Creative Boom · Jan 21, 2025

In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.

The Brand Identity · Dec 13, 2024

The article celebrates the success of POV Budapest, a new design conference organized by CM.SUPPLY and COMET. Featuring talks from leading studios like Pentagram, Koto, Ragged Edge, and Dinamo, the event drew an international audience and fostered community and creative exchange. The Brand Identity, as strategic media partner, highlights the event’s polished debut and plans for a larger 2025 edition.

Creative Boom · Dec 11, 2024

Creative Boom reports on Porto Rocha’s design for Brazilian Homo, a bold new LGBTQIA+ magazine celebrating queer culture in Brazil. The New York-based studio created five vibrant covers and an intentionally unstructured layout using Radim Pesko’s Union typeface. The project merges design innovation with social impact, supporting LGBTQIA+ causes through its sold-out first edition and merchandise.

It's Nice That · Nov 21, 2024

Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.

Creative Boom · Nov 12, 2024

Creative Boom reports on Porto Rocha’s global refresh for W Hotels, which redefines the brand’s luxury positioning as 'Luxury, Liberated'. The new identity balances bold expression with subtle sophistication, featuring a custom typeface, vibrant yet refined color palette, and tactile materials. The rebrand aims to modernize W Hotels’ image across its global portfolio while maintaining its iconic 'W' symbol.

Creative Boom · Oct 28, 2024

Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.

The Brand Identity · Aug 9, 2024 · Interview

The Brand Identity interviews PORTO ROCHA founders Leo Porto and Felipe Rocha ahead of their talk at POV Budapest, coinciding with the studio’s fifth anniversary. They reflect on the studio’s growth, challenges, and values while preparing to share insights from their journey as Latin and queer immigrants in the design industry. The conversation touches on their evolving practice, global expansion, and upcoming presentation featuring a new studio reel with music by Deekapz.

BP&O · Jul 31, 2024

BP&O features Porto Rocha’s branding for Lunge, a New York-based luxury pet product brand founded by Nicholas Schröder. The identity emphasizes sleekness and urban dynamism through a forward-leaning logo, editorial photography inspired by 1980s and Y2K fashion, and motion graphics by Estudi-Image. The project positions Lunge as a design-forward alternative in the growing premium pet market.

The Brand Identity · Jul 1, 2024 · Interview

The Brand Identity interviews Cat How, co-founder of How&How, ahead of her talk at POV Budapest 2024. She discusses her upcoming presentation 'What’s Your Story: Design Languages for Brand,' which explores the relationship between language, storytelling, and brand identity. The conversation also touches on How&How’s recent projects, studio growth, and her move to Los Angeles.

BP&O · Jun 20, 2024

BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.

The Brand Identity · Jun 19, 2024

The Brand Identity’s June 2024 edition of The Edit spotlights five new branding projects from studios Anak, Navarra.is, Rhombus Studio, North, and PORTO ROCHA. The featured work spans industries from coffee and gaming to insurance and Web3, showcasing character-driven storytelling, bold color palettes, and human-centered design. Each project reflects a distinct approach to rebranding and visual identity, emphasizing creativity and purpose-driven design.