Good Sans in use — 4 cases

Good Sans in the news

• Evil Ray by Seachange

  BP&O · Jan 20, 2026

  BP&O features Seachange’s branding for Evil Ray, an Australian sunscreen brand created by Pembleton. The design departs from traditional suncare aesthetics with Tarot-inspired illustrations by Reg Mombassa, bold purple and yellow colorways, and UV-reactive labels. The project showcases Seachange’s innovative approach to structural packaging and brand storytelling.

  SeachangePembletonPerky BrosEvil RayVacationbranding
  Emily Gosling
• Studioenok’s identity for Ceelike breaks oral care conventions

  The Brand Identity · Jan 7, 2026

  Shenzhen-based Studioenok developed a new brand identity for oral care brand Ceelike, positioning it as a beauty-oriented alternative to the category’s clinical norms. Led by founder and art director Yimin Zhao, the identity uses vibrant colors, a custom wordmark, and a modular symbol system to balance scientific credibility with warmth and approachability. The project redefines oral care aesthetics through a structured yet expressive design system.

  StudioenokCeelikebranding