Order Design

Order is a Brooklyn-based design office founded by Jesse Reed and Hamish Smyth, recognized for its precise and rational approach to brand identity. The studio creates enduring visual systems for cultural, civic, and commercial organizations, guided by the principle of design with purpose rather than decoration. Order’s work includes identities and brand manuals for clients such as The Frick Collection, NASA, Coca-Cola, and the Washington Metropolitan Area Transit Authority. Their projects and reissues of iconic design standards have been featured in Fast Company, Vanity Fair, and Communication Arts, affirming their influence in contemporary identity design.

https://order.design/

New York, United States

96 Cases

Works with Helvetica (2), ABC Monument Grotesk (2), Founders Grotesk (2), Söhne (2), Neue Haas Grotesk (2), Cheltenham (2), Standard Medium (2), Inter (2)

Their own site is set in Etude, Pastiche Grotesque, Pitch Sans, Stringer

Cases

• A24
• Book Design For A24 Film Memorabilia Collection
• Auction, Cinema, Memorabilia, Photography, Promotion, Typography

• AidKit
• Brand Identity For AidKit
• Empathetic, Humanitarian, Minimalist, Modern, Tech-driven, Trustworthy

• Anicorn