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News & interviews

• Former VML CCO Launches "Super Nice" Creative Agency

  Creative Boom · Feb 27, 2025

  Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.

  Super NiceVMLW+KCoca-ColaAmazonadvertising
  Abbey Bamford
• Jesse Reed details Order's identities, Standards Manual's books and Michael Bierut's wisdom

  The Brand Identity · Sep 23, 2020 · Interview

  The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.

  OrderStandards Manual