MoMA Design Cases
Designers behind the work
Designers and creative leads credited on MoMA projects in press coverage.
Designers and creative leads credited on MoMA projects in press coverage.
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.
The article profiles Milan-based illustrator and animator Gaia Alari, whose stop motion and hand-drawn works explore universal emotions through mythological and abstract storytelling. Her textured, kinetic style has been featured in projects for musicians like Alessia Cara and Coldplay, as well as publications such as The New York Times Magazine. The piece highlights her belief in art as a visceral, emotional language beyond words.
Brooklyn-based studio Athletics developed a flexible, tactile brand toolkit for MoMA’s School & Teacher Program to make the museum more engaging for young visitors. The system layers doodles, stickers, and conversational text over MoMA’s established aesthetic, maintaining its identity while introducing playful, approachable elements. The project emphasizes adaptability, allowing educators to easily create materials that resonate with diverse student groups.
The Brand Identity’s biweekly roundup ‘The Edit’ highlights five creative projects, including Emma Kaniuk’s campaign for Show Me Shorts Film Festival, FAENA’s identity for Arrebatos pâté, Studio Dolphins’ packaging for Scarlet Quinn liqueur, a humorous sticker initiative by Sarah Lisgo and Agatha O’Neill targeting Lime bikes, and Together’s rebrand for MOMA. Each project showcases distinct design approaches, from bold typographic campaigns to artisanal packaging and playful community-driven design.
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.
The Brand Identity’s interview with New York-based designer Whitney Badge explores her freelance journey, experiences working with Natasha Jen and Emily Oberman at Pentagram, and her reflections on independence and creative growth. She discusses her path from the World’s Greatest Internship to freelancing for institutions like MoMA, and how she balances flexibility, inspiration, and community in her practice.
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.
