Bon wanted to create the skincare brand she’d been searching for herself – a line of high performance, easy-to-wear products that her patients would look forward to wearing, and a brand that finally felt relevant, deeply considered and carefully crafted in every way.
Creating a brand that felt just as trustworthy as the clinical products it would be competing with, but that equally felt like a fresh, contemporary and covetable luxury brand, was definitely the biggest challenge, but it was also the biggest opportunity — that essentially became our white space.
The final world we landed on together was this rather fun mash-up of Irving Penn meets Stanley Kubrick — executed with a level of restraint that aimed to feel timeless.
The parameters were mainly centred around ensuring that the festival felt inherently ‘MoMA,’ using the brand guidelines as a base to sketch from.
We kept shapes super geometric, colours restrained, and were careful to balance all the fun with readability and accessibility.
Bringing in ‘exploring eyes’ felt like a nice way to nod to children and the festival’s themes.
He’s really into make-believe right now. Our lounge room rug is often lava, he’s rebranded broccoli as ‘trees,’ and he can make portals to anywhere from a cardboard box.
We came up with a set of bold, graphic, otherworldly characters representing lifeforms of all kinds.
Bringing in a sense of playfulness was crucial – a big part of the festival’s purpose was to inspire kids to imagine their own natural worlds through play.
It had to avoid overly-cute smiling in place of wide-eyed wonder, and adopting rudimentary animation that felt understated in tone, rather than childish.
It’s Nice That profiles Little Troop’s branding for Bon Elliot, a new family-run skincare label founded by dermatologist Bonnie Fergie and Jono Elliot. The minimalist identity balances clinical trust with luxury appeal, featuring a neutral palette, Avant Garde typography, and a symmetrical logo inspired by skin layers. The launch campaign, shot by Luca Venter, draws on references from Irving Penn and Stanley Kubrick to merge science and beauty aesthetics.
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.
Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.
The Brand Identity features Little Troop’s playful and nostalgic brand identity for puzzle company Le Puzz. Drawing inspiration from vintage board games and cereal boxes, the Brooklyn and Melbourne-based studio created a vibrant, flexible system featuring custom typography, warm yellow tones, and whimsical illustrations. The design captures Le Puzz’s cheerful personality and love for quirky, vintage puzzles.