Noemie Le Coz
Creative Director · Designer · Co-founder
Studios:Little Troop
Quotes
“The parameters were mainly centred around ensuring that the festival felt inherently ‘MoMA,’ using the brand guidelines as a base to sketch from.”
“We kept shapes super geometric, colours restrained, and were careful to balance all the fun with readability and accessibility.”
“Bringing in ‘exploring eyes’ felt like a nice way to nod to children and the festival’s themes.”
“He’s really into make-believe right now. Our lounge room rug is often lava, he’s rebranded broccoli as ‘trees,’ and he can make portals to anywhere from a cardboard box.”
“We came up with a set of bold, graphic, otherworldly characters representing lifeforms of all kinds.”
“Bringing in a sense of playfulness was crucial – a big part of the festival’s purpose was to inspire kids to imagine their own natural worlds through play.”
“It had to avoid overly-cute smiling in place of wide-eyed wonder, and adopting rudimentary animation that felt understated in tone, rather than childish.”
“We had a really fun time working out ways to bring the games to life through illustration, creating a really wide range of odd little moments, from grumpy apples to giant matchbooks.”
“The tone of Le Puzz as a brand is really optimistic and happy, and yellow, in almost every culture, represents these things most.”
“We first presented it as ‘The Chunky, Changing One,’ and Le Puzz immediately gravitated towards the letterforms moving around like puzzle pieces.”