About
Designer and creative director, and co-founder of Little Troop in New York. Her practice spans brand identity and digital design.
SourceIn their own words
Bon wanted to create the skincare brand she’d been searching for herself – a line of high performance, easy-to-wear products that her patients would look forward to wearing, and a brand that finally felt relevant, deeply considered and carefully crafted in every way.
Creating a brand that felt just as trustworthy as the clinical products it would be competing with, but that equally felt like a fresh, contemporary and covetable luxury brand, was definitely the biggest challenge, but it was also the biggest opportunity — that essentially became our white space.
The final world we landed on together was this rather fun mash-up of Irving Penn meets Stanley Kubrick — executed with a level of restraint that aimed to feel timeless.
The parameters were mainly centred around ensuring that the festival felt inherently ‘MoMA,’ using the brand guidelines as a base to sketch from.
We kept shapes super geometric, colours restrained, and were careful to balance all the fun with readability and accessibility.
Bringing in ‘exploring eyes’ felt like a nice way to nod to children and the festival’s themes.
He’s really into make-believe right now. Our lounge room rug is often lava, he’s rebranded broccoli as ‘trees,’ and he can make portals to anywhere from a cardboard box.
We came up with a set of bold, graphic, otherworldly characters representing lifeforms of all kinds.
Bringing in a sense of playfulness was crucial – a big part of the festival’s purpose was to inspire kids to imagine their own natural worlds through play.
It had to avoid overly-cute smiling in place of wide-eyed wonder, and adopting rudimentary animation that felt understated in tone, rather than childish.
Articles & interviews
- Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop
It’s Nice That profiles Little Troop’s branding for Bon Elliot, a new family-run skincare label founded by dermatologist Bonnie Fergie and Jono Elliot. The minimalist identity balances clinical trust with luxury appeal, featuring a neutral palette, Avant Garde typography, and a symmetrical logo inspired by skin layers. The launch campaign, shot by Luca Venter, draws on references from Irving Penn and Stanley Kubrick to merge science and beauty aesthetics.
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- Little Troop Melds New and Familiar in Design for MoMA's Family Festival
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.