Luke Prowse
Founder · Type Designer
Studios:NaN
Quotes
“The idea of having a serif typeface with a very big x-height was in our heads for a while now, and that’s something we already experimented with in the past.”
“You can fit more lines in a limited vertical space, and it also makes SuperX look bigger than most other fonts at the same pixel or point size.”
“The dynamism of the italic comes from our wish to double down on the expressiveness of SuperX and shape it as a titling family.”
“If one wants to use both versions in the same line of text, they will have the same visual size, look aligned, and the line-space will be consistent.”
“This can be useful for magazines as well as websites or apps meant to be viewed on mobiles, and also particularly impactful on social media.”
“With this project, we told ourselves this time we’ll keep it simple, and ‘only a weight and a width axis. If only we had known.”
“Rage came as an obvious choice, describing the energy we put into the project.”
“We decided to sit in the middle and create a family that would indeed flourish in long-form text while also having very strong titling capabilities.”
“Fonts are generally costed with a northern hemisphere bias.”
“We want licensees to get as much use out of the font as possible.”