- Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop
It's Nice That · Apr 15, 2026
It’s Nice That profiles Little Troop’s branding for Bon Elliot, a new family-run skincare label founded by dermatologist Bonnie Fergie and Jono Elliot. The minimalist identity balances clinical trust with luxury appeal, featuring a neutral palette, Avant Garde typography, and a symmetrical logo inspired by skin layers. The launch campaign, shot by Luca Venter, draws on references from Irving Penn and Stanley Kubrick to merge science and beauty aesthetics.
- Review of the Year 2025: Top 15 Nicer Tuesdays Talks
It's Nice That · Dec 15, 2025
The article recaps the top 15 Nicer Tuesdays talks of 2025, highlighting creative duos, multidisciplinary artists, and emotionally resonant presentations. It celebrates a year of events held in London, New York, and newly in Los Angeles, featuring designers, illustrators, and artists sharing insights into their practice and process.
- Little Troop Melds New and Familiar in Design for MoMA's Family Festival
It's Nice That · Aug 27, 2025
Little Troop, the design duo of Noemie Le Coz and Jeremy Elliot, presented their MoMA Family Festival identity at Nicer Tuesdays in New York. Drawing inspiration from their own children and nature, they discussed balancing freshness and familiarity in design and creating work that resonates with both kids and adults. The talk was described as humorous, charming, and insightful about family-driven creativity.
- Tickets on Sale for Nicer Tuesdays NYC with Top Creatives
It's Nice That · May 15, 2025
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
- Little Troop Crafts Playful Identity for MoMA Family Festival
The Brand Identity · Apr 14, 2025
Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.
- Little Troop Designs Imaginative Identity for MoMA Family Festival
It's Nice That · Mar 5, 2025
Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.
- "Graphic Designers Navigate Uncertain Industry Future: New Report"
It's Nice That · Mar 4, 2025
It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.
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- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- "2024's Top 25 Graphic Designs Revealed: Trends and Surprises"
It's Nice That · Dec 17, 2024
It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.
- "2024's Top Five Branding Moments Highlight Innovation and Nostalgia"
It's Nice That · Dec 17, 2024
The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.
- Give me colour: 7 identities basking in bright yellow, by Little Troop, Werner Design Werks and more
The Brand Identity · Oct 11, 2024
The Brand Identity’s feature ‘Give me colour: 7 identities basking in bright yellow’ spotlights seven branding projects that creatively use yellow as a defining hue. Studios including Little Troop, Werner Design Werks, and IYA Studio demonstrate the emotional and visual power of yellow across diverse industries. The article celebrates colour’s role in identity design and its ability to evoke warmth, energy, and attention.
- Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity
The Brand Identity · Oct 19, 2021
The Brand Identity features Little Troop’s playful and nostalgic brand identity for puzzle company Le Puzz. Drawing inspiration from vintage board games and cereal boxes, the Brooklyn and Melbourne-based studio created a vibrant, flexible system featuring custom typography, warm yellow tones, and whimsical illustrations. The design captures Le Puzz’s cheerful personality and love for quirky, vintage puzzles.
https://littletroop.com/
Brooklyn, United States
35 Cases