Little Troop

It's Nice That · May 15, 2025

It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.

The Brand Identity · Apr 14, 2025

Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.

It's Nice That · Mar 5, 2025

Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.

It's Nice That · Mar 4, 2025

It’s Nice That and WePresent have collaborated on a new report titled 'New Rules: Navigating design’s unfixed future', exploring how graphic designers can adapt to an uncertain industry landscape. The feature discusses challenges such as AI, shifting trends, and evolving roles, with insights from leading designers and studios. The report aims to provide practical guidance on research, trends, and career navigation for creatives.

Creative Boom · Jan 21, 2025

In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.

Creative Boom · Jan 21, 2025

In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.

It's Nice That · Dec 17, 2024

It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.

It's Nice That · Dec 17, 2024

The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.

The Brand Identity · Oct 11, 2024

The Brand Identity’s feature ‘Give me colour: 7 identities basking in bright yellow’ spotlights seven branding projects that creatively use yellow as a defining hue. Studios including Little Troop, Werner Design Werks, and IYA Studio demonstrate the emotional and visual power of yellow across diverse industries. The article celebrates colour’s role in identity design and its ability to evoke warmth, energy, and attention.

The Brand Identity · Jul 22, 2024 · Interview

The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.

The Brand Identity · Oct 19, 2021

The Brand Identity features Little Troop’s playful and nostalgic brand identity for puzzle company Le Puzz. Drawing inspiration from vintage board games and cereal boxes, the Brooklyn and Melbourne-based studio created a vibrant, flexible system featuring custom typography, warm yellow tones, and whimsical illustrations. The design captures Le Puzz’s cheerful personality and love for quirky, vintage puzzles.