Gander

Creative Boom · Jan 21, 2025

In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.

BP&O · Dec 24, 2024

BP&O features Gander’s rebrand for Texas-based hot sauce company Yellowbird. The Brooklyn studio simplified the brand’s visual identity with a bold yellow palette, playful mascot, and cohesive packaging system, extending the character into digital and lifestyle applications. The redesign positions Yellowbird as a fun, everyday hot sauce with strong brand storytelling and worldbuilding.

BP&O · Aug 13, 2024

BP&O features Gander’s rebrand of Drumroll, a plant-based, high-protein donut brand originally known as GreenHouse Foods. The new identity embraces indulgence and fun through gooey typography, bright colors, and playful motion design. Gander handled strategy, packaging, web design, and art direction, creating a brand that feels joyful and appetizing rather than health-focused.

BP&O · Nov 21, 2023

BP&O features Gander’s comprehensive rebrand of Phil’s Finest, formerly Misfit Foods. The Brooklyn agency developed a playful yet confident identity using thick black line illustrations, bold typography, and motion elements to reflect the brand’s hybrid meat-and-veg ethos. The project includes strategy, packaging, and web design, with photography by Anisha Sisodia and animation by Faye Kahn.

BP&O · Apr 6, 2023

BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.

BP&O · Dec 13, 2022

BP&O’s feature by Eleanor Robertson explores Studio Bergini’s packaging design for Unto, a Tuscan olive oil brand with an ecological mission. The identity uses bold typography, playful illustration, and a limited yet vibrant color palette to balance wit and authenticity. The project combines tactile print finishes and farmer-shot imagery to convey honesty and artisanal charm.

The Brand Identity · Mar 11, 2022 · Interview

The Brand Identity interviews designer Elizabeth Goodspeed about her role as Design Director in Residence at New York studio High Tide. She discusses her freelance practice, passion for design history, and how archival research informs her branding work for clients like Inka and Public Wise. The conversation explores collaboration, mentorship, and the value of historical context in contemporary design.