Used by Gander
Set for Graza
Cases set in GT Alpina Typewriter, as credited by the studios in their own writeups.
BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.