Used by Gander
Cases set in GT Alpina Typewriter, as credited by the studios in their own writeups.
The Brand Identity · May 8, 2026
Portland-based studio This® evolved Huckberry’s identity as the retailer transitions from a digital-only presence to physical retail. The rebrand focuses on durability and material authenticity, maintaining Huckberry’s outdoor roots while introducing a refined typographic and color system. The work balances grit and sophistication through the concept of 'Creative Tension' and a new tagline, 'All Ways Forward.'
It's Nice That · Mar 31, 2025
A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
BP&O · Mar 13, 2025
BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.
BP&O · Apr 6, 2023
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.
