Future Future

News & interviews

• "Suupaa's Unique Brand Identity: A Blend of Eclectic Typography and Restraint"

  It's Nice That · Mar 31, 2025

  A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.

  A Friend of MineIF ArchitectureMore StudioSuupaaFuture Futurebranding
• Suzy Tuxen reflects on 10 years of running her Melbourne-based studio A Friend of Mine

  The Brand Identity · Dec 19, 2019 · Interview

  The Brand Identity interviews Suzy Tuxen, founder and creative director of Melbourne studio A Friend of Mine, reflecting on a decade of running the practice. She discusses the studio’s multidisciplinary approach, notable projects such as Pattern for Yemen and Future Future, and lessons learned in leadership and transparency. The piece highlights the studio’s collaborative ethos and commitment to socially conscious design.

  A Friend of MineThe Souvenir Society