Suzy Tuxen
Founder · Creative Director
Quotes
“We were tasked with creating a brand identity that captures the essence of Japanese konbini culture while elevating it to a more refined level, and recontextualising it for an Australian audience.”
“Tactility predominantly came into play for us through the signage, tabletop caddies (which we custom designed) and greaseproof paper.”
“Our philosophy for the brand’s typography was to select typefaces that felt like they could exist both in the world of a convenience store but also within more elevated and contemporary spaces.”
“We were excited to reposition the brand as more than an eco-friendly brand, but also a materials science company that is a game-changer in its field.”
“These beautiful cylinders were designed and produced by Julia, one of the Co-founders of Great Wrap.”
“This dual meaning adds a touch of wit, while the playful monogram provides an organic contrast to the bold, editorial type system.”
“We were itching to do something creative for a good cause.”
“One of the biggest personal growth experiences has got to be taking the practice from operating solo to growing the team.”
“We love it when design dishes up little fun surprises for people to discover.”