A Friend Of Mine

The Brand Identity · Mar 19, 2025

A Friend of Mine developed a vibrant, playful rebrand for Great Wrap, an Australian company producing compostable cling wrap from food waste. The new identity repositions Great Wrap as both a sustainable and science-driven brand, featuring whimsical photography, custom illustrations, and a witty hand-drawn monogram. The project highlights the brand’s innovative product design and fun, approachable personality ahead of its U.S. launch.

BP&O · Mar 13, 2025

BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.

The Brand Identity · Dec 12, 2024 · Interview

The Brand Identity interviews Melbourne-based studio SODAA, exploring how co-founders Thomas Benson and Taiki Monden balance creative passion with client satisfaction. The discussion covers their growth since 2018, their collaborative ethos, and their playful approach to design, including a 3D-rendered website and annual creative gifting projects. The studio emphasizes community, small-team culture, and long-term client relationships in the food and hospitality sectors.

BP&O · Jul 5, 2023

BP&O reviews A Friend Of Mine’s rebrand for Australian compostable cling-wrap company Great Wrap, created for its North American launch. The new identity balances playful personality with scientific credibility through bold typography, character mascots, and vibrant color. While the review praises the creativity and humor, it notes a tension between the brand’s playful tone and its material science positioning.

The Brand Identity · Jul 27, 2021

A Friend of Mine created a retro-inspired yet contemporary brand identity for Melbourne cushion company Hommey. The design features playful typography, warm and cool colour contrasts, and friendly illustrated characters that reflect the brand’s approachable personality. The project balances nostalgic charm with modern sensibilities to create a huggable and welcoming identity.

The Brand Identity · May 11, 2021

Melbourne-based studio A Friend of Mine developed a 3D-led brand identity for AI company Trellis Data, balancing professionalism with approachability. The project features warm, earthy colors, the Matter typeface, and looping 3D films created with MR.P Studios to humanize the tech-focused brand. The identity reflects Trellis Data’s mission to use AI as a tool for solving human problems.

The Brand Identity · Aug 27, 2020

Melbourne-based studio A Friend of Mine collaborated with carbon-neutral beauty brand Kester Black on a full rebrand and packaging overhaul. The new identity embraces the brand’s playful and ethical personality through vivid colors, organic patterns, and refined print finishes. The result is a sophisticated yet fun packaging system that challenges conventional cosmetic design.

The Brand Identity · Dec 19, 2019 · Interview

The Brand Identity interviews Suzy Tuxen, founder and creative director of Melbourne studio A Friend of Mine, reflecting on a decade of running the practice. She discusses the studio’s multidisciplinary approach, notable projects such as Pattern for Yemen and Future Future, and lessons learned in leadership and transparency. The piece highlights the studio’s collaborative ethos and commitment to socially conscious design.

BP&O · Oct 16, 2017

BP&O features A Friend Of Mine’s brand identity for Australian architecture firm Planned Living Architects. The identity draws inspiration from the firm’s coastal and rural context, using a restrained typographic system, blind-embossed illustration, and photography that reflects the connection between built and natural environments. The project balances architectural precision with organic expression through material, color, and spatial design choices.

The Brand Identity · Oct 21, 2016

The Brand Identity features A Friend of Mine’s branding for Embla, a Melbourne wine bar founded by Christian McCabe. The identity draws inspiration from the area’s vintage hand-painted signage, featuring a custom typeface, torn paper textures, and stained timber signage to convey an organic, handmade feel.