The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.
Electric RedStrelka InstituteArchitectural Association School of Architecture (AA)branding
Brooklyn-based design studio Order created a bold, typographic rebrand for New York video production company Elkin Editions. The new identity simplifies the name to 'Elkin' and uses Dinamo’s Monument Grotesk in a black-and-white palette to convey confidence and timelessness. The design spans across print, digital, and environmental applications, reinforcing the studio’s creative stature.
