Founder
The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.
Electric Red created a reductive and accessible identity for Gaid University, a virtual academic initiative by the Yegor Gaidar Foundation. The design uses modular shapes, a monochrome palette, and the Soyuz Grotesk typeface to reflect academic rigor and openness. The system was built for flexibility and ease of use, aligning with the university’s mission of free access to education.