Co-Founder
The main reward is seeing your design in the real world.
But when you find an ingenious solution, you feel joy.
This intro on the site is about the absence of borders between different cultures, about dialogue and the fact that you can always and everywhere find common ground and something in common.
The flag exists in two states, the first, digital, was easy to produce.
It seemed right to us to use the work of a Russian designer in the Russian pavilion.
We wanted to make a flag that will change, evolve, unite people and provide anyone with an opportunity to influence the final look of the flag.
We came up with a system and prepared stationery, layouts for online communication and animation for the client.
Such a neat style required a clean colour palette, we wanted the design to look rigorous and academic, as befits a university.
It corresponds with the concept of the university named after the liberal Russian economist Yegor Gaidar.
The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.
New York-based studio Electric Red created an interactive, user-generated flag titled CTATYC for the 2021 Venice Biennale. The project explores collective representation and digital collaboration, allowing users to influence the flag’s evolving design through an online platform. The final flag was printed and displayed in the Russian pavilion, reflecting the Biennale’s theme of shared living and co-creation.
Electric Red created a reductive and accessible identity for Gaid University, a virtual academic initiative by the Yegor Gaidar Foundation. The design uses modular shapes, a monochrome palette, and the Soyuz Grotesk typeface to reflect academic rigor and openness. The system was built for flexibility and ease of use, aligning with the university’s mission of free access to education.