Designers and creative leads credited on Mula projects in press coverage.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.
Creative Boom profiles Egg, a London-based independent agency celebrating its fifth anniversary. Founded during the 2020 lockdown, Egg operates under a collective ownership model and remote-first structure, emphasizing creative freedom and shared accountability. The article explores its origins, culture, resilience, and work with clients from startups to global brands like Formula 1 and Experian.
Creative Boom’s interview with Simon Dixon explores how DixonBaxi built its reputation through patience, values, and a people-first philosophy. Dixon discusses the studio’s evolution, its decision to reject toxic clients, and its commitment to creative experimentation through initiatives like 'Super Futures'. The piece highlights how DixonBaxi defines success on its own terms, focusing on purpose, collaboration, and human insight.
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.
Creative agency Dark Horses partnered with Nissan to launch 'NISMO Electric Racer Tokyo', a retro-inspired arcade game celebrating the brand’s Formula E presence at the Tokyo E-Prix. The campaign combines 1990s gaming aesthetics, Japanese illustration by Kentaro Yoshida, and Nissan’s motorsport identity across digital and physical touchpoints. The activation includes a playable game, a themed race livery, and a nostalgic video spot blending live action and pixel art.