Paula Scher

· Jul 20, 2026

Amelia Nash reviews Taschen's The Elements of Brand Design, a 496-page survey by Katharina Sussek and Jens Müller covering 110 identity systems. She praises its design, breadth, case studies, and interviews, while arguing that it mistakes visible brand elements for the underlying strategic judgment that creates enduring brands. Nash contends that as AI commoditizes logos, palettes, type pairings, and motion, defensible decisions and point of view become the true source of brand value.

Creative Boom · Apr 13, 2026

Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.

Creative Boom · Apr 9, 2026

The article explores how women leaders have shaped AIGA NY over four decades, redefining creative leadership through collaboration, empathy, and community-building. Featuring voices like Sarah Williams, Stacey Panousopoulos, and Jennifer Kinon, it highlights how female-led models have challenged traditional hierarchies and created more inclusive structures in design. The piece positions AIGA NY as a living example of sustained, generational leadership evolution.

Creative Boom · Apr 8, 2026

Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.

It's Nice That · Sep 22, 2025

The article introduces 'Light and Shade', a new editorial series by It’s Nice That exploring the complex relationship between AI and creativity. Written by Liz Gorny, it examines how AI is reshaping creative work, addressing issues like jobs, ownership, environmental impact, productivity, and homogenisation. The piece features insights from designers, technologists, and artists reflecting on both the opportunities and risks of AI in the creative industry.

Creative Boom · Sep 16, 2025

The article profiles filmmakers Santiago Carrasquilla and Danaé Gosset, who created a short documentary titled 'Luis Benz: Happiness is Achieved With Very Simple Things'. The film captures the life and philosophy of Argentine sign painter Luis Benz, emphasizing authenticity, simplicity, and human connection. The piece explores the creative process, challenges, and emotional journey behind the film’s eight-year completion.

It's Nice That · Sep 3, 2025

The article profiles Hugh Miller as he joins Pentagram London as a new partner. It explores his design philosophy, career path through studios like Bond and Spin, and his belief in subtle, craft-driven design. Fellow designers praise his typographic sensitivity and thoughtful approach to both corporate and cultural projects.

Creative Boom · Sep 2, 2025

Creative Boom reports that Hugh Miller has joined Pentagram London as a new partner. With a career spanning Ford, Microsoft, BOND, and Spin, Miller is known for his typographic precision and cross-sector design expertise. The move coincides with Pentagram London’s relocation to a new Islington studio, marking a new chapter for both Miller and the firm.

Creative Boom · Aug 26, 2025

Creative Boom’s article by Tom May explores Paradiso Festival, a new five-day creative retreat founded by Héctor Ayuso in Mérida, Mexico. The event reimagines the traditional design conference format by removing stages and hierarchies, fostering authentic conversations among creatives like Paula Scher, Oliver Jeffers, and Jessica Hische. With cultural immersion, local experiences, and a focus on community, Paradiso aims to redefine what a creative gathering can be.

It's Nice That · Aug 18, 2025

Katie Cadwell’s column for If You Could Jobs explores the lack of age diversity in creative teams and the challenges faced by older professionals in the industry. She argues that experienced creatives bring invaluable insight and stability, and that the industry should better support and celebrate them. The piece highlights examples of senior designers still thriving and calls for more inclusive representation across creative workplaces.

Creative Boom · Jul 15, 2025 · Interview

Creative Boom’s article by Tom May recaps a talk by Claire Blyth, founder of Red Setter, on how creatives can build lasting reputations beyond social media. Blyth argues that media relations and genuine journalist relationships offer credibility and visibility that social platforms cannot. The session, chaired by Creative Boom editor Katy Cowan, shared practical advice on pitching, storytelling, and maintaining professional relationships.

Creative Boom · Jun 10, 2025

After a six-year hiatus, Siege Magazine is returning under founder Charles George Brown with a renewed mission to foster artist-led collaboration and inclusivity. The relaunch will maintain its 'Artists Recommend Artists' model and expand into exhibitions and community events. The first new issue will focus on Manchester’s creative scene, with future editions exploring other global design hubs.

Creative Boom · Jun 4, 2025

Creative Boom features Tom May’s new book, *The 50 Greatest Designers: The People Who Have Created Our Environment*, which explores 150 years of design history across disciplines and continents. The book aims to highlight overlooked figures, especially women and non-Western designers, and make design history accessible to a broad audience. Published by Arcturus Publishing, it combines engaging storytelling with rich visuals to inspire designers and readers alike.

It's Nice That · Jun 3, 2025

Matt Alagiah’s opinion piece explores how social media criticism of rebrands, such as GF Smith’s recent identity by Templo, can cross from healthy debate into toxic pile-ons that discourage creative risk-taking. Featuring perspectives from GF Smith’s Benjamin Watkinson and Templo’s Anoushka Rodda and Pali Palavathanan, the article questions whether online negativity is stifling innovation in the design industry. It calls for more constructive discourse and empathy toward both designers and clients.

It's Nice That · Apr 2, 2025

Pentagram New York has appointed Piotr Woronkowicz as its first product design partner, marking a significant expansion of the studio’s focus into industrial and product design. The article explores Piotr’s background, his long-standing collaboration with Pentagram partners like Paula Scher, and his vision for integrating sustainability and human-centred thinking into the agency’s multidisciplinary practice.

Creative Boom · Mar 18, 2025

Creative Boom’s 2025 roundup by Tom May highlights standout podcasts that offer inspiration and practical advice for creative professionals. The article features shows hosted by Liz Mosley, Tom Froese, Katy Cowan, Clare Blyth, Giuseppe Castellano, and Ian Chillag, each offering unique perspectives on design, illustration, and creative life. It emphasizes authenticity, community, and insight as key qualities uniting these podcasts.

It's Nice That · Nov 14, 2024

The article profiles the global collaborative project 'Two Pages', a sketchbook initiative started by designer Konstantinos Trichas in 2012 and co-run with Dionysis Livanis. Over 12 years, the project has connected more than 1,000 creatives worldwide, each contributing two pages around open-ended themes. The piece explores its origins, process, and enduring appeal as a tactile, analogue antidote to digital creative work.

Creative Boom · Oct 28, 2024

Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.

The Brand Identity · Aug 29, 2024 · Interview

The Brand Identity’s interview with Spotify Art Director Shivani Parasnis explores her journey from biotechnology to design, her move from Mumbai to New York, and her creative evolution within Spotify’s global design team. Parasnis discusses balancing personal aesthetics with brand demands, her love of colour and typography, and the importance of maintaining a personal creative practice alongside corporate work.

The Brand Identity · Feb 21, 2024 · Interview

The Brand Identity interviews Blurr Bureau founder Jessica Dimcevski and Creative Director Caitlin Kennedy Bradley about their global studio’s philosophy of transparency, empathy, and balance between strategy and intuition. The discussion covers their expansion from Melbourne to New York, their collaborative bureau model, and their approach to branding projects across industries. They also highlight their female-led team, global network, and ongoing hiring efforts.

The Brand Identity · May 15, 2023 · Interview

The Brand Identity interviews Turkey-based multimedia designer Tatiana Egoshina about her evolution from fine art to digital design, her work at Readymag, and her independent projects. She discusses her approach to experimentation, her love of typography, and her passion for continuous creative exploration.

The Brand Identity · Dec 3, 2021 · Interview

This interview from The Brand Identity’s 'The Designers' series features Chandni Poddar, a mid-level designer at The Working Assembly in New York. She discusses her journey from Mumbai to the U.S., her experiences at major studios like Pentagram, and her approach to side projects, imposter syndrome, and creative growth. The conversation highlights her passion for experimentation, colour, and diversity in design.

· Nov 19, 2021

Eames Office partnered with Art of Play to create a limited-edition series of luxury playing cards featuring designs from artists including Pentagram and Paula Scher. The collaboration celebrates timeless design and craftsmanship, offering a refined collectible for design and card enthusiasts. The project launched in November 2021, aligning with the winter season.

The Brand Identity · Jan 29, 2021 · Interview

The Brand Identity interviews French designer Margot Lévêque about her unconventional path from studying biology to becoming a leading independent type designer. She discusses her education, collaborations with studios like Pentagram, &Walsh, and Dinamo, and her self-initiated projects such as 'In House' and 'Our Type Design Guide for Beginners.' The conversation highlights her passion for serif typography, her creative process, and her philosophy on freelancing and self-driven work.

BP&O · Sep 12, 2019

BP&O features Pentagram’s 2019–20 season campaign for Atlantic Theater Company, designed by partner Paula Scher. The refreshed identity introduces photography and a new clear printed sleeve, evolving the theater’s bold visual language established in 2015. The campaign balances continuity with innovation, using the iconic megaphone ‘A’ as a container for imagery and naturalistic color palettes.

BP&O · Aug 23, 2019

BP&O features Pentagram’s rebrand of New Victory Theatre, a New York performing arts venue for children and families. Led by Paula Scher, the identity uses a ribbon motif that extends into signage, murals, and tactile installations, creating a celebratory and engaging environment. The design emphasizes materiality and spatial experience, aligning with the theatre’s educational and playful mission.

BP&O · Jun 25, 2019

BP&O features Pentagram’s 2019 campaign for Shakespeare in the Park, designed by Paula Scher and her team for The Public Theater. The work continues a 25-year collaboration, using a bold typographic system and a vibrant red, blue, and yellow palette to express the season’s theme 'Rumours and Rebels'. The campaign spans posters, signage, and print materials across New York City, maintaining continuity with past identities while introducing fresh visual energy.

BP&O · Sep 11, 2018

BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.

BP&O · May 30, 2018

BP&O features Pentagram’s 2018 campaign for Shakespeare in the Park, designed by Paula Scher for The Public Theater. The work continues the theater’s long-running identity with a new palette of bright gradients and bold typography, maintaining continuity while introducing fresh visual energy. The campaign spans posters, signage, and merchandise, reflecting Scher’s ongoing evolution of the Public’s iconic visual system.

BP&O · Feb 6, 2018

BP&O features Pentagram’s new graphic identity for Nicollet Avenue in Minneapolis, led by Paula Scher. The project coincided with the avenue’s 50th anniversary and renovation, introducing a cohesive system of signage, wayfinding, and environmental graphics built around the letter 'N' and a black, white, and yellow palette. The design emphasizes legibility, industrial character, and continuity across the urban landscape.

BP&O · Jan 15, 2018

BP&O’s article, written by Richard Baird, reviews Pentagram’s new packaging and graphic identity for South Korean skincare brand Dr Jart+. Led by Paula Scher, the design integrates structural form, color, and typography to express the brand’s fusion of dermatological science and art. The packaging uses minimal materials, Helvetica typography, and a distinctive '+' motif to unify product ranges while maintaining visual impact and tactile appeal.

BP&O · May 3, 2017

BP&O’s article by Richard Baird reviews Pentagram’s rebrand of New York’s Quad Cinema, led by Paula Scher. The identity draws on cinematic motifs such as film sprockets and projection lighting, realized through a custom typeface, illuminated signage, and digital installations. The result integrates typography, architecture, and motion to reflect both the cinema’s legacy and its modern renovation.

Steven Heller experiments with AI by prompting Gemini to design a book jacket for a fictional title, 'What Is AI Graphic Design?'. The resulting concept, complete with cover, typography, and chapter outlines, prompts reflection on the implications of AI in creative work. Heller describes the experience as both fascinating and unsettling, underscoring the need for ethical standards in AI-driven design.