Malte Gruhl
Founder, Creative Director
About
Founder of Berlin-based Studio Gruhl. His research-led practice brings together branding, campaigns and digital experiences.
SourceIn their own words
When we, as outsiders, think about robots, we think about futuristic clean white spaces, while real robotics is visually closer to a tinker lab.
It’s meant to evoke that flow state of making, the moment when craft and precision stop being opposites.
Our research led us to position MOSS as a brand that values the precision of a laboratory but possesses the soul of a sculpture.
We see ourselves more as a creative studio than a classic design studio.
There is no rebrand anymore without delivering content and motion.
We made the conscious decision to stay deliberately boutique, and this is quite freeing.
We are past the point of chasing trends. We need to connect a brand to its place in culture.
The fact that they operate at this intersection gave us an interesting baseline approach to work with elements from two different worlds.
Silver foil in packaging as a symbol of futurism, a strong use of blue for the science aspect, and jewellery-like 3D assets combined with a very clean yet contemporary graphic design language.
We are all part of culture and need to understand and communicate where our influences come from and why we want to tap into them or adapt them to create something new and interesting.
Articles & interviews
- Studio Gruhl rebrands Rerun with a tougher, more human identity
Studio Gruhl has rebranded Stockholm-based robotics software company Rerun with an identity that balances toughness and humanity. The new design draws inspiration from workshop materials and the tactile process of making, featuring a bolt-inspired wordmark, fluid gradients, and a dual color palette reflecting both technical precision and creative experimentation. The rebrand positions Rerun as both analytical and approachable within the robotics industry.
- Studio Gruhl on positioning a lighting brand between craft and precision
Studio Gruhl developed a new brand identity for German lighting company MOSS Objects, balancing technical precision with handcrafted warmth. The identity, described as 'Technical Poise,' features a custom logomark, modular typographic system using Hellix, and a material-inspired colour palette. The project extends into digital and photographic art direction, emphasizing the brand’s modular and sculptural qualities.
- Studio Gruhl Crafts Cross-Cultural Visual Worlds
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.