Malte Gruhl
Founder · Creative Director
Studios:Studio Gruhl
Quotes
“Our research led us to position MOSS as a brand that values the precision of a laboratory but possesses the soul of a sculpture.”
“We see ourselves more as a creative studio than a classic design studio.”
“There is no rebrand anymore without delivering content and motion.”
“We made the conscious decision to stay deliberately boutique, and this is quite freeing.”
“We are past the point of chasing trends. We need to connect a brand to its place in culture.”
“The fact that they operate at this intersection gave us an interesting baseline approach to work with elements from two different worlds.”
“Silver foil in packaging as a symbol of futurism, a strong use of blue for the science aspect, and jewellery-like 3D assets combined with a very clean yet contemporary graphic design language.”
“We are all part of culture and need to understand and communicate where our influences come from and why we want to tap into them or adapt them to create something new and interesting.”
“Whether it’s quite raw, brutal 3D elements coming from digital art and VJ sets before the internet, or a slightly off-colour palette, everything always traces back to the 90s.”
“When we create a brand identity from scratch for new brands, we need to keep in mind that their strategy often adapts, and we need to give them enough freedom in our work so that our design system can adapt to these changes.”