Lotta Nieminen

Quotes

• “His imagery felt like a natural direction for where the brand wanted to evolve, both visually and in its approach to accessory design.”

• “Before I added ‘studio’, I got a lot more inquiries for in-house gigs – which wasn’t something I was looking for.”

• “I wanted to find something with that sort of circular movement, and found Herbus worked perfectly to convey that sense of motion.”

• “Relying on colour and a confidently scaled logo gave the packaging a sense of both confidence and playfulness.”

• “My goal is always to create systems that are recognisable and distinct, yet open enough to allow for play, evolution and growth over time.”

Articles & interviews

• (Studio) Lotta Nieminen builds Cafuné’s identity from herbarium logic

  The Brand Identity · Feb 11, 2026

  The article details how (Studio) Lotta Nieminen developed a refined brand identity for Hong Kong-based accessories label Cafuné, inspired by the logic of a herbarium. Drawing from Karl Blossfeldt’s botanical photography, the identity features a custom typeface, organic monogram, and flexible pattern system that reflect the brand’s values of care, longevity, and emotional connection.

  (Studio) Lotta NieminenCafunébranding
• Elizabeth Goodspeed on how many designers it takes to make a studio

  It's Nice That · Dec 4, 2025

  Elizabeth Goodspeed explores the evolving definition of what constitutes a design studio in today’s creative industry. Through the experiences of designers Meredith Hattam and Lotta Nieminen, the article examines how solo practitioners navigate identity, naming, and perception when operating as studios. It highlights a shift toward transparency, flexibility, and collective models in independent design practice.

  A Present Force(Studio) Lotta NieminenBvlgariMarimekkobranding
• Studio Lotta Nieminen’s sophisticated brand identity for Erly leans on exquisite colour combinations and a confident logo

  It's Nice That · Dec 2, 2025

  Studio Lotta Nieminen has created a refined yet playful brand identity for skincare label Erly, focusing on the concept of mixing and tailoring. The design features a confident logo set in Herbus, a harmonious color palette balancing muted and neon tones, and cohesive packaging and digital applications. The identity reflects Erly’s mission to offer personalized, age-inclusive skincare with a sense of sophistication and joy.

  Studio Lotta NieminenErlybranding
• OTT’s Eliott Grunewald on building an independent type foundry with soul

  The Brand Identity · Oct 27, 2025 · Interview

  The Brand Identity interviews Eliott Grunewald, founder of Ornamental & Title Type (OTT), about his journey from custom commissions to establishing an independent type foundry dedicated to expressive and ornamental display typefaces. Grunewald discusses OTT’s collaborative model, its focus on vernacular inspiration, and the growing recognition of display typography within professional design. The conversation highlights OTT’s ethos of independence, craftsmanship, and typographic experimentation.

  Ornamental & Title Type (OTT)Spassky-FischerÉtudes StudioFRAC CorsicaÉtudes Studiobranding|typography
• New Branding & Packaging for Eadem by Lotta Nieminen

  BP&O · Dec 20, 2022

  BP&O features Lotta Nieminen Studio’s branding and packaging design for Eadem, a beauty brand created for women of colour. The identity uses a bold logotype, contrasting typefaces, and a vibrant palette to express dualities of strength and softness, reflecting the brand’s inclusive mission. The design challenges conventional beauty minimalism with expressive typography and authentic photography.

  Lotta Nieminen StudioEadembranding
• Badal Patel on running a business, work-life balance and finding inspiration in her upbringing

  The Brand Identity · Nov 25, 2021 · Interview

  The Brand Identity interviews independent creative director and designer Badal Patel about her journey running her own studio, balancing work and life, and drawing inspiration from her Indian-American upbringing. Patel discusses her process, tools, and the challenges of freelancing, as well as her proudest project, the branding of Kulfi Beauty, a South Asian beauty brand. The conversation highlights her cultural influences, business lessons, and creative philosophy.

  By BadalKulfi BeautyUnnamed Bangladeshi restaurant in Jersey Citybranding
• New Logo & Branding for Maisonette by Lotta Nieminen Studio

  BP&O · Oct 30, 2017

  BP&O features Lotta Nieminen Studio’s branding for Maisonette, an American online retailer of luxury children’s goods. The identity balances playful scribbles with modern sophistication through a simple monolinear logo, geometric typography, and gold foil detailing. The project demonstrates a refined approach that merges childlike spontaneity with high-end design sensibilities.

  Lotta Nieminen StudioPraesensMaisonettebranding