Lotta Nieminen
Designer, Founder
About
Graphic designer, art director and illustrator. Her multidisciplinary work ranges from brand identities and packaging to editorial illustration and children's books.
SourceIn their own words
His imagery felt like a natural direction for where the brand wanted to evolve, both visually and in its approach to accessory design.
Before I added ‘studio’, I got a lot more inquiries for in-house gigs – which wasn’t something I was looking for.
I wanted to find something with that sort of circular movement, and found Herbus worked perfectly to convey that sense of motion.
Relying on colour and a confidently scaled logo gave the packaging a sense of both confidence and playfulness.
My goal is always to create systems that are recognisable and distinct, yet open enough to allow for play, evolution and growth over time.
Articles & interviews11
- 16 Business Card Designs Inspiring Creative Networking in 2026
Creative Boom’s 2026 feature by Katy Cowan highlights 16 standout business card designs from leading studios around the world. The article showcases tactile, material-rich examples from Pentagram, Bond, Hey Studio, and others, celebrating the resurgence of physical networking tools. Each project demonstrates how thoughtful design and print craft can elevate a simple card into a storytelling piece.
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.