Founders Grotesk — 14 cases

Klim Type Foundry · Kris Sowersby · 2010

A contemporary amalgamation of classic grotesques, drawn from early-20th-century metal type specimens. View at Klim Type Foundry →

Used by Order Design (2), SMLXL, Toward, Seachange, Vanderbrand, Together

Set for Coast, Eli Altman, Eventbrite, Hommey, HotDog, Italiano, Mama Mexa, Maxio, Museu Nacional da República, Nederlands Dans Theater

Cases set in Founders Grotesk, as credited by the studios in their own writeups.

by SMLXL

Brand Identity For HotDog Lifestyle Pet Accessories

Dog, Hand-drawn Illustration, Pet

Storm And Shelter by Toward

Branding And Website Design For Storm+Shelter

Camera

Mama Mexa by Seachange

Brand Identity For Mama Mexa Pop-Up Taqueria

Flower, Health, Mexico, Printed Collateral, Restaurant

Junction House by Vanderbrand

Brand Identity For Junction House Condominium

House

Coast by Together

Brand And Website Design For Fintech Platform Coast

Fintech, Website, Clarity, Partnership

Eventbrite by Buck

Rebrand For Eventbrite Global Events Platform

Hand, Poster

Founders Grotesk in the news

The Brand Identity · May 13, 2026

The Brand Identity’s feature, presented by Frontify, explores BUCK’s 10-week collaboration with Eventbrite to reimagine the event platform’s brand identity. The rebrand, centered on the concept of connection and discovery, introduced a new logo system called 'The Path,' expressive motion and illustration systems, and a refreshed color and type framework. The partnership emphasized in-person collaboration and emotional storytelling to reinvigorate Eventbrite’s perception beyond ticketing.

BUCK InstrumentFrontifyEventbritebranding

HotDog by SMLXL

BP&O · Feb 24, 2026

BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.

SMLXL HotDogbranding

So Energy by Studio Blackburn

BP&O · Jan 13, 2026

BP&O’s Emily Gosling reviews Studio Blackburn’s refreshed brand identity and campaign for So Energy, a UK renewable energy provider. The new identity centers on the concept ‘Live Life Energised’, using a stripped-back palette of black, white, and Electric Yellow, bold Founders Grotesk typography, and functional yet playful illustrations. The work aims to make renewable energy relatable and visually distinctive in a crowded market.

Studio BlackburnSo Energybranding

How Eder Anaya handled every role in his ambitious deathcore project

The Brand Identity · Nov 19, 2025

The article profiles Mexico City-based art director Eder Anaya and his self-initiated deathcore project, Inherited. Acting as designer, musician, and creative director, Anaya built a transmedia identity blending cinematic storytelling, interactive audience engagement, and refined visual design. The project merges his film industry experience with his passion for heavy music to create a narrative-driven, psychologically rich audiovisual experience.

branding

Founders Grotesk — 14 cases

See all 14 cases set in Founders Grotesk

Founders Grotesk in the news