Kris Sowersby’s independent foundry in Wellington, New Zealand. Visit Klim Type Foundry →
Four typefaces, twenty source-checked projects →
Klim Type Foundry typefaces credited in the catalogue. Counts add up credits across typefaces; a project using more than one typeface can appear more than once.
New York creative agency GrandArmy developed a global rebrand for Universal Music Publishing Group, the world's largest music publisher. Based on the positioning “A World Ahead,” the identity includes a flexible four-corner symbol, multilingual typography, verbal guidelines, campaigns, a website, playlist-cover templates and motion work that foreground UMPG's songwriters.
Karlssonwilker developed the visual identity for Calder Gardens, a Philadelphia cultural destination dedicated to Alexander Calder and set within gardens by Piet Oudolf. Over nearly two years, the studio and client explored more than 60 design directions before arriving at a black-and-white Söhne wordmark whose filled negative space creates a shifting, dimensional push-and-pull illusion. The extensive process is documented in Karlssonwilker's 2025 self-published book, Finding an Identity for Calder Gardens.
Pentagram partner Hugh Miller has refined the identity of Welsh jeans maker Hiut Denim Co. to foreground its factory craft, local heritage and Aberteifi roots. The rebrand introduces a pattern-cutting-informed wordmark, a redrawn owl icon, Founders Grotesk, and The Makers Font, a bespoke typeface created from factory workers' signatures. Photography and motion by Jess Ellis and Cat Garcia extend the identity through observations of the Cardigan landscape and factory floor.
Creative studio newkid rebranded Primer, a network of teacher-led schools, around the concept of 'building blocks' to reflect foundational learning and future readiness. The identity combines a modular grid inspired by graph paper, the Sirca and Söhne typefaces, and a confident wordmark punctuated by a full stop. Real students were photographed by Luis Mora, and the launch film centers on a student reciting the brand manifesto, reinforcing Primer’s belief in authentic, child-centered education.
