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Klim Type Foundry — 51 cases
Kris Sowersby’s independent foundry in Wellington, New Zealand. Visit Klim Type Foundry →
Klim Type Foundry typefaces credited by studios in their case writeups.
Kris Sowersby’s independent foundry in Wellington, New Zealand. Visit Klim Type Foundry →
Klim Type Foundry typefaces credited by studios in their case writeups.
Creative studio newkid rebranded Primer, a network of teacher-led schools, around the concept of 'building blocks' to reflect foundational learning and future readiness. The identity combines a modular grid inspired by graph paper, the Sirca and Söhne typefaces, and a confident wordmark punctuated by a full stop. Real students were photographed by Luis Mora, and the launch film centers on a student reciting the brand manifesto, reinforcing Primer’s belief in authentic, child-centered education.
Watson created a New York-inspired brand identity for The Florian, a Gramercy Park residence, drawing on the typographic legacy of Milton Glaser and Herb Lubalin. The identity centers on a swashed serif wordmark complemented by a fleuron symbol, a deep green and cream palette, and photography by Ryan Neeven. The project blends historical references with modern sensibility to reflect the neighborhood’s enduring character.
DIOME has refined its supplement packaging system under the direction of Victoire Colliou, introducing a richer brown palette and a more structured, minimalist design. The update unifies the brand’s two products, Rested and Grounded, through consistent typography and restrained visual language. The redesign reflects DIOME’s science-led yet lifestyle-conscious positioning, evolving from its earlier collaboration with ACNE Art Department.
The Brand Identity’s feature, presented by Frontify, explores BUCK’s 10-week collaboration with Eventbrite to reimagine the event platform’s brand identity. The rebrand, centered on the concept of connection and discovery, introduced a new logo system called 'The Path,' expressive motion and illustration systems, and a refreshed color and type framework. The partnership emphasized in-person collaboration and emotional storytelling to reinvigorate Eventbrite’s perception beyond ticketing.
