GrandArmy

Their own site is set in Inter

Cases

• Tuft & Needle
• Brand Identity for Tuft & Needle
• Sleep, Television

• Universal Music Publishing Group
• Brand Identity for Universal Music Publishing Group
• Globe, Music

• Schnipper's
• Brand Identity for a New York City Restaurant
• Burger, City, Hand, Hand Lettering, Hand-drawn, Hand-drawn Illustration, Hand-drawn Typography, Restaurant, Signage

• Andrew Lauren Productions
• Brand Identity for a Film and Television Production Company
• Film Production, Television

• Waffle Iron Entertainment
• Brand Identity for Waffle Iron Entertainment
• Apparel, Basketball, Man, Poster, T-shirt

Key people

Designers and creative leads attributed to GrandArmy in press coverage.

News & interviews

• GrandArmy creates identity for global music publishing leader

  The Brand Identity · Sep 14, 2026

  New York creative agency GrandArmy developed a global rebrand for Universal Music Publishing Group, the world's largest music publisher. Based on the positioning “A World Ahead,” the identity includes a flexible four-corner symbol, multilingual typography, verbal guidelines, campaigns, a website, playlist-cover templates and motion work that foreground UMPG's songwriters.

  GrandArmyGeneral Type StudioDinamoUniversal Music Publishing Groupbranding
• A timeless touch: 6 identities for jewellery and watch brands, from Homework, GrandArmy and more

  The Brand Identity · Mar 22, 2024

  The article showcases six distinct brand identities for jewellery and watch brands, created by studios including Homework, GrandArmy, U.I.WD., Sasha Denisova, Kevin Högger, and Tino Nyman. Each project reflects the craftsmanship and individuality of its respective brand, from fine jewellery to horological design. The roundup highlights elegant, minimalist, and playful aesthetics across a range of print and packaging applications.

  U.I.WD.Sasha DenisovaHomeworkHector AlbertazziMoonswoon

Clients