GrandArmy developed Maple’s name, positioning, and brand identity for its launch as a New York City food-delivery concept. The work extended across iconography, a web and app presence, and sustainable packaging systems for rotating chef-made menus.
HEX developed a typographic and motion identity system for Maple’s voice AI research division, using ASCII-based animation to visualize sound and voice data. The project employs Alte Haas Grotesk and a striking International Klein Blue palette to balance technical sophistication with warmth and accessibility. The result is a dynamic, data-driven identity that reflects Maple’s innovative approach to AI and human interaction.